[deleted]
Ads work by cultural imprinting, not emotional inception
31–40 of 103 posts
Re: Ads work by cultural imprinting, not emotional inception
#32[deleted]
Re: Ads work by cultural imprinting, not emotional inception
#33Oh man. That's a doozy. Well, uh. >We may not conform to a model of perfect economic behavior, but neither are we puppets at the mercy of every Tom, Dick, and Harry with a billboard. We aren't that easily manipulated. Yeah. Yeah we are. It looks like the author of this is just some random engineer without a lot of backround in marketing or persuasion psychology. That's a shame because he's clearly interested in it an…
So how come this doesn't work for me? I am not influenced by advertising in the least. I find it all equally annoying. I'm not being pretentious, but when I look at the stuff I buy (and I'm as materialistic as the next person, slightly obsessed with 'design', and attached to a brand like Apple), none of it I've seen in ads. Advertising uniformly has the effect of pissing me off and can even turn me off brands. And I'…
Thats what a lot of people think. "decoded" a great book about it. http://www.amazon.com/Decoded-The-Science-Behind-Why/dp/1118...
Re: Ads work by cultural imprinting, not emotional inception
#34All oversimplified models are naive nonsense, especially those which were developed to contradict another oversimplified models.
It is the same flaw as to say 'clouds cannot be of this or that particular shape, they are always of this or that'.
There are too many 'variables' in what we could call the [naive] psychology of a mind or so called Froidian psychology. Any undergraduate cognitivist would tell.
It is not the naive this-OR-that 'logic' according which mental processes work. It is this-AND-that logic.
BTW the author probably should study Wikipedia article about Narcissistic Personality Disorder, which is, of course, yet another oversimplified model.)
Re: Ads work by cultural imprinting, not emotional inception
#35Oh man. That's a doozy. Well, uh. >We may not conform to a model of perfect economic behavior, but neither are we puppets at the mercy of every Tom, Dick, and Harry with a billboard. We aren't that easily manipulated. Yeah. Yeah we are. It looks like the author of this is just some random engineer without a lot of backround in marketing or persuasion psychology. That's a shame because he's clearly interested in it an…
The background you provide is helpful but doesn't really seem incompatible with Simler's essay. It seems your reading assumes that the distinction between emotional inception and cultural imprinting is the level of consciousness & rationality implied, but that is not the only interpretation.
Emotional inception vs. cultural imprinting might instead be considered a partition of the subconscious "association" space into first and second order effects, which are of course concurrent, and both of which are "quick" heuristics. Cultural imprinting is then the simulation mechanism underlying self-image manipulation, as you mention.
(as an aside, more Kruglanski references would be helpful, and maybe less ad hominem)
Re: Ads work by cultural imprinting, not emotional inception
#36Oh man. That's a doozy. Well, uh. >We may not conform to a model of perfect economic behavior, but neither are we puppets at the mercy of every Tom, Dick, and Harry with a billboard. We aren't that easily manipulated. Yeah. Yeah we are. It looks like the author of this is just some random engineer without a lot of backround in marketing or persuasion psychology. That's a shame because he's clearly interested in it an…
> It looks like the author of this is just some random engineer without a lot of backround in marketing or persuasion psychology. That's a shame because he's clearly interested in it. Little parenthesis: if you're interested in a subject, make the effort to read about it from well established sources (very often, books). The author of the posted article relies on sources like LifeHacker and pop psychology journalism…
That sounds nice, but in practice it's extremely difficult because academics have very little incentive to make their rigorous research discoverable, much less accessible, to laymen. I agree that arm-chair theorizing is almost always a waste of time, but a layman probably contributes more by trying to bring his own particular expertise (software engineering or whatever) to bear on the problem -- on the off chance that he makes a novel insight -- than by sinking himself in the literature.
Re: Ads work by cultural imprinting, not emotional inception
#37Oh man. That's a doozy. Well, uh. >We may not conform to a model of perfect economic behavior, but neither are we puppets at the mercy of every Tom, Dick, and Harry with a billboard. We aren't that easily manipulated. Yeah. Yeah we are. It looks like the author of this is just some random engineer without a lot of backround in marketing or persuasion psychology. That's a shame because he's clearly interested in it an…
> sorry, saying 4/5 doctors recommend X is not a rational cue to buy X
If we assume for a moment that 4/5 doctors really do recommend X, and that X is something related to one's health, why is it not a rational cue to buy X?
Re: Ads work by cultural imprinting, not emotional inception
#38Oh man. That's a doozy. Well, uh. >We may not conform to a model of perfect economic behavior, but neither are we puppets at the mercy of every Tom, Dick, and Harry with a billboard. We aren't that easily manipulated. Yeah. Yeah we are. It looks like the author of this is just some random engineer without a lot of backround in marketing or persuasion psychology. That's a shame because he's clearly interested in it an…
I upvoted this comment, but it would be a lot better without the condescension. Seriously, what does that tone add? You can easily signal your expertise without it.
Re: Ads work by cultural imprinting, not emotional inception
#39Earlier quoted context omitted.
So how come this doesn't work for me? I am not influenced by advertising in the least. I find it all equally annoying. I'm not being pretentious, but when I look at the stuff I buy (and I'm as materialistic as the next person, slightly obsessed with 'design', and attached to a brand like Apple), none of it I've seen in ads. Advertising uniformly has the effect of pissing me off and can even turn me off brands. And I'…
Thinking advertising annoys you doesn't mean it doesn't influence you. In fact it probably influences you more then you think - you dwell on it. You think why it annoys you. But at the end of the day "buy Coca-Cola!" was still the last message in your head and you probably spent more time thinking about it. There was a McDonalds ad on the radio a while back which had a combination of, not unpleasant but slightly anno…
And what exactly McD achieved by this except fame on HN as a maker of annoying ads? So you eat in McD more in general or breakfasts specifically? If not, that ad failed.
Re: Ads work by cultural imprinting, not emotional inception
#40Oh man. That's a doozy. Well, uh. >We may not conform to a model of perfect economic behavior, but neither are we puppets at the mercy of every Tom, Dick, and Harry with a billboard. We aren't that easily manipulated. Yeah. Yeah we are. It looks like the author of this is just some random engineer without a lot of backround in marketing or persuasion psychology. That's a shame because he's clearly interested in it an…
> A warmth appeal like a Coke ad with smiling faces will reliably create an association between Coke and positive emotions
If it's all just associations, then when I want to feel happy, I would go look at Coke ads, not buy Coke.