Earlier quoted context omitted.
Because DDoS protection isn't just something you do at the network layer. It's important to be able to apply filtering at the "application" level.
I understand that there are many different types of DDOS attacks, and that for some of them having access to the content on the application level makes your job of mitigating them a lot easier. But even without that, would comparing the encrypted traffic patterns for an individual client to other client's patterns (or to that client's traffic to one of the other 2 million Cloudflare websites); and analyzing the encry…
But in terms of privacy and trust, CloudFlare is already in the position of terminating SSL connections and establishing new ones to origin web servers. We take the protection of that data and the associated keys very seriously. There will be more announcements over the coming weeks and months about how we secure things.