I think the name "transducers" is a little unfortunate only in that it sounds very foreign to most coders, leading the concept to potentially be ignored. Don't let the name "transducers" or the relation to Clojure scare you off; you don't have to know either thing to understand how transducers can be useful.
(defn sum [xs] (reduce + xs 0))
(or whatever) only reinforces the naive assumption that it makes the thing smaller. It was only after playing with dozens of problems on 4clojure (a great site), that I grokked how reduce can make the input much bigger, or anything you want.So in that respect, I think "transduce" better fits the concept of transformation, which is what this is all about.