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Playboy Interview: Steve Jobs (1985)

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Re: Playboy Interview: Steve Jobs (1985)

#111
I can't think of someone else right now who could come up with such an easy way to understand computers.

"Playboy: Maybe we should pause and get your definition of what a computer is. How do they work?

Jobs: Computers are actually pretty simple. We’re sitting here on a bench in this café [for this part of the Interview]. Let’s assume that you understood only the most rudimentary of directions and you asked how to find the rest room. I would have to describe it to you in very specific and precise instructions. I might say, “Scoot sideways two meters off the bench. Stand erect. Lift left foot. Bend left knee until it is horizontal. Extend left foot and shift weight 300 centimeters forward…” and on and on. If you could interpret all those instructions 100 times faster than any other person in this café, you would appear to be a magician: You could run over and grab a milk shake and bring it back and set it on the table and snap your fingers, and I’d think you made the milk shake appear, because it was so fast relative to my perception. That’s exactly what a computer does. It takes these very, very simple-minded instructions—“Go fetch a number, add it to this number, put the result there, perceive if it’s greater than this other number”—but executes them at a rate of, let’s say, 1,000,000 per second. At 1,000,000 per second, the results appear to be magic.

That’s a simple explanation, and the point is that people really don’t have to understand how computers work. Most people have no concept of how an automatic transmission works, yet they know how to drive a car. You don’t have to study physics to understand the laws of motion to drive a car. You don’t have to understand any of this stuff to use Macintosh—but you asked. [laughs]"

Re: Playboy Interview: Steve Jobs (1985)

#112
post #110
post #79

Earlier quoted context omitted.

All platforms were not necessarily equal when the Internet/WWW came around. The browsers eventually came to be multi-platform and support standards but it took a very long time to move away from platform specific software. Look at the legacy created by IE, for example.

Standards brought us out of the dark ages. Perhaps the dark ages were necessary for us to arrive at where we are today. The importance of standards and interoperability over the past decade has made possible what we have today.

Maybe, but I fear it's a constant battle we have to fight. Chrome tends to want to be the New IE with specific functions implemented nowhere else, Apple still locks down users to their store and devices, etc... interoperability is far from being achieved.

Re: Playboy Interview: Steve Jobs (1985)

#113
post #70

Earlier quoted context omitted.

The Macintosh was just a computer.

A computer is a general purpose machine, with capabilities for business, clerical work, arts (graphics, multimedia etc), entertainment (games, web tv, media distrubution) and of course communications. A car, by now, is just a car. It's 2014, they are a known quantity, and the big change they were to bring, they have brought already. Plus the key in the era of Mac and IBM PC was that the personal computer was just beg…

Their cars definitely won't change the world. The one area they're working on that might change the world is battery technology.

Re: Playboy Interview: Steve Jobs (1985)

#114
post #108
post #107

Oddly prophetic note on Radio Shack, which is recently sending signals about its impending bankruptcy. Jobs: "Radio Shack is totally out of the picture. They have missed the boat." - "...their model of retailing, which in my opinion often meant selling second-rate products or low-end products in a surplus-store environment." And the nail in the coffin: "I don’t anticipate that they’re going to recover and again becom…

It's quite impressive that Radio Shack have kept going as long as they have. Here's the Onion's take http://www.theonion.com/articles/even-ceo-cant-figure-out-ho...

In the context of 1985, Radio Shack was a different story. In most towns, it was the closest thing people had to a computer store. There was no Best Buy, there was no way to order $3 cables from Monoprice via China.

When you needed an RS-232 cable or a box of floppy discs, sometimes Radio Shack was all you had.

Re: Playboy Interview: Steve Jobs (1985)

#115
post #111

I can't think of someone else right now who could come up with such an easy way to understand computers. "Playboy: Maybe we should pause and get your definition of what a computer is. How do they work? Jobs: Computers are actually pretty simple. We’re sitting here on a bench in this café [for this part of the Interview]. Let’s assume that you understood only the most rudimentary of directions and you asked how to fin…

It's a great answer but, a minor quibble, we have thousands of hours studying physics and the laws of motion before we ever drive a car.

See:

http://en.wikipedia.org/wiki/Na%C3%AFve_physics

Re: Playboy Interview: Steve Jobs (1985)

#116
post #48
post #33

Jobs, conceptually articulating what would become the Internet in 1985: "The most compelling reason for most people to buy a computer for the home will be to link it into a nationwide communications network. We’re just in the beginning stages of what will be a truly remarkable breakthrough for most people—as remarkable as the telephone."

You beat me to posting this. He was as right as Asimov in 1964 about landing unmanned rovers on Mars by 2014 but still no people, and he was as right as Paul Graham was in 2001 about software moving to the server and clients moving to pocket computers that might be called cell phones by historical accident [1]. Predictions might be fun to boast about in hindsight or to demonstrate through entrepreneurship, but readin…

I don't think it was all that unconventional to think computer networking was going to be big in the mid 1980s. Especially for someone like Jobs who was watching the industry and based in Silicon Valley where it would have been more obvious. (Note that he talks about IBM wiring up large companies.) Look at this google ngram for "information age" - already in full swing by 1982. https://books.google.com/ngrams/graph?content=information+ag... -- Note also some pop culture of the time, like War Games where Matthew Broderick orders plane tickets via modem (among other things), or Ghostbusters where Egon declares "print is dead". Even Back to the Future II depicts 2015 having video conferencing and peer to peer payment. (Still waiting on hoverboards...)

Jobs' observations seem spot on and they are, but I think this was already in the consciousnesses for the industry at that time. It only seems out there compared to what "regular people" outside the niche would have said. Or possibly to those of us who are too young to remember the kind of attitudes you'd hear in the 80s. (I barely remember this, but it was definitely there...)

Your pg quotes are also notable for what they got wrong. I read that as a "web browser as dumb terminal" view - not unconventional for its time. As we've seen, first with JavaScript and then with mobile apps instead of the browser, complexity in the client and running code locally is still a good thing. For many tasks the web has lost.

Re: Playboy Interview: Steve Jobs (1985)

#117
post #115
post #111

I can't think of someone else right now who could come up with such an easy way to understand computers. "Playboy: Maybe we should pause and get your definition of what a computer is. How do they work? Jobs: Computers are actually pretty simple. We’re sitting here on a bench in this café [for this part of the Interview]. Let’s assume that you understood only the most rudimentary of directions and you asked how to fin…

It's a great answer but, a minor quibble, we have thousands of hours studying physics and the laws of motion before we ever drive a car. See: http://en.wikipedia.org/wiki/Na%C3%AFve_physics

No this is not the same thing.

Re: Playboy Interview: Steve Jobs (1985)

#118

Playboy interviews used to be great! There was no limit in length or content. The interviewer was allowed to ask whatever he wanted. If you get a Playboy from the 60s or the 70s, the interviews fill 20 pages and more. No pics, only text. Unimaginable nowadays in a printed product. I bought some old Playboys because of this (Castro, Connery, Dylan etc.) There are also books with the interviews only [the directors (Cli…

> I bought some old Playboys because of this (Castro, Connery, Dylan etc.)

me too

Re: Playboy Interview: Steve Jobs (1985)

#119
post #48

Earlier quoted context omitted.

You beat me to posting this. He was as right as Asimov in 1964 about landing unmanned rovers on Mars by 2014 but still no people, and he was as right as Paul Graham was in 2001 about software moving to the server and clients moving to pocket computers that might be called cell phones by historical accident [1]. Predictions might be fun to boast about in hindsight or to demonstrate through entrepreneurship, but readin…

I don't think it was all that unconventional to think computer networking was going to be big in the mid 1980s. Especially for someone like Jobs who was watching the industry and based in Silicon Valley where it would have been more obvious. (Note that he talks about IBM wiring up large companies.) Look at this google ngram for "information age" - already in full swing by 1982. https://books.google.com/ngrams/graph?c…

Unfortunately, Jobs as visionary is a meme that sticks. Of course, by '85 the idea of a nationwide or world-wide network was common amongst nerds. Heck, around that time I was a kid with a modem then dialing into BBS's. We were already in the baby steps of it all. Universities certainly were ahead of the consumer market with ARPANET and NSFNET, I think at 1.5mbps. Not sure if compuserv was up yet, but it was certainly around that time.

The story of the birth of the internet is an interesting one that had little to no involvement from guys like Jobs, who were fixated on the new desktop market and were shockingly short-sighted in regards to networking. When did we even have an integrated by default modem in the 80s? The desktop guys talked a big game regarding the future, but knew their bread was buttered by hardware and software sales and this whole dial-up thing wasn't profitable for them. In fact, it was kinda a threat. I spent a lot more time playing things like Tradewars (or other doors games) or MUDs, for free, than buying the AAA titles of the time, which I found boring because they couldn't do online multiplayer.

Re: Playboy Interview: Steve Jobs (1985)

#120
post #74

"If you die, you certainly don’t want to leave a large amount to your children. It will just ruin their lives." - was certainly reconsidered :). But funnily Gates fulfilled it.

Gates became the liberal do-gooder that Jobs initially sold himself as with his Eastern philosophy and anti-materialist pretensions. Jobs died cursing Google while building a super-yacht he never got to use. Incredible how things ended up. No one saw this coming, I think.
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