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Our First $37,800 in Annual Recurring Revenue

churnbuster.io

41–47 of 47 posts

Re: Our First $37,800 in Annual Recurring Revenue

#42
post #15
post #2

Hey all, this is me. :-) Really nice to have a "new" product on the front page of HN again. Happy to answer any questions you may have.

How did you find subscribers with no spending on marketing?

I'm sure I'll write about this more later, but the earliest customers were friends and consulting clients who ran subscription services. They were onboard before it was even built.

Re: Our First $37,800 in Annual Recurring Revenue

#43
post #2

Hey all, this is me. :-) Really nice to have a "new" product on the front page of HN again. Happy to answer any questions you may have.

I just wanted to thank you for writing about the doldrums, and about continuing slowly through them anyway. THAT piece of advice seems so universally applicable, and I don't personally don't run across it so much in places like HN. I loved that you didn't just stop, just maybe slowed down, and that the little steps just kept adding up anyways.

p.s. I remember originally hearing about ChurnBuster on Our Own Little Accelerator. Why'd that show die?

Re: Our First $37,800 in Annual Recurring Revenue

#44
post #37

Earlier quoted context omitted.

I have 100 paying customers and this wouldn't make sense for me either - $20 a month is a significant chunk for that many customers and low subscription prices (I charge $3 a month).

Interesting. I wonder if total recurring revenue is a better pricing gauge for something like this? What's your product?

Yes though I understand that in terms of work for a service like this, users is the only measure that increases the workload.

For now I'm just sending emails on failed payments, but it's incomplete, obviously.

Product is Email It In: https://www.emailitin.com/

Re: Our First $37,800 in Annual Recurring Revenue

#45
post #37

Earlier quoted context omitted.

Interesting. I wonder if total recurring revenue is a better pricing gauge for something like this? What's your product?

Yes though I understand that in terms of work for a service like this, users is the only measure that increases the workload. For now I'm just sending emails on failed payments, but it's incomplete, obviously. Product is Email It In: https://www.emailitin.com/

[deleted]

Re: Our First $37,800 in Annual Recurring Revenue

#46
post #34

Earlier quoted context omitted.

I am sure this is what you are already thinking, but I wouldn't spend to much worrying about a free plan. We made this mistake on our last startup, we got a ton of feedback saying, oh it's too expensive, I'd never use it.. make something cheaper/free. The truth is... until those businesses are making more money that justifies $20 a month, you probably don't want them as customers... they will take up a TON of time, w…

In my case, I just want a free tier that is incredibly low (10 customers is fine) that won't cannibalize his main products, because I want to test his services. Yes, there's a free trial, but I don't plan on rolling out major client work for 4-6 months. In that timeframe, he can have me as a subscribed customer (paying nothing) but I've already gone through all the hurdles, and he can send me monthly "Hey, you ready?…

Agreed to mailing list... but "oh well" is what I say to that. If it's easy to implement then great, but there is a cost to him for even 1 of your customers.

I would focus on the businesses that can pay $20/month (even for 1 month) to test something to see if it's for them than worry about someone who may need it in 4-6 months down the road, if there product doesn't go under before they "roll out major client work".

I am not trying to sound harsh but my guess is his money and time is better spent acquiring users who can pay $20 from the start. It's just basic marketing: How much would this cost to acquire a customer from. If he pays the girl $30 an hour to call delinquent accounts and she can call 10 an hour then that's a cost of $3 per delinquent customer of yours that it costs him and you are asking for a free tier that is incredibly low of ONLY 10 customers which actually = $30 of free value he is giving away. My guess is a Google Adwords campaign could get him paying users for less than that easily.

It's just not worth it to go after customers like you... yet..is my guess and I have been in his shoes... the people wanting free shit scream the loudest but bring in the least value.

Re: Our First $37,800 in Annual Recurring Revenue

#47
post #46

Earlier quoted context omitted.

In my case, I just want a free tier that is incredibly low (10 customers is fine) that won't cannibalize his main products, because I want to test his services. Yes, there's a free trial, but I don't plan on rolling out major client work for 4-6 months. In that timeframe, he can have me as a subscribed customer (paying nothing) but I've already gone through all the hurdles, and he can send me monthly "Hey, you ready?…

Agreed to mailing list... but "oh well" is what I say to that. If it's easy to implement then great, but there is a cost to him for even 1 of your customers. I would focus on the businesses that can pay $20/month (even for 1 month) to test something to see if it's for them than worry about someone who may need it in 4-6 months down the road, if there product doesn't go under before they "roll out major client work".…

>It's just not worth it to go after customers like you... yet..is my guess and I have been in his shoes... the people wanting free shit scream the loudest but bring in the least value.

I agree. And yet, that is not who I am. If you knew the first thing about my business and my yearly revenue, you wouldn't say that. Your assumptions are baseless, rude, and truthfully told, idiotic.

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