What is the catalyts for this? Apple's market share is similar to what is was a few years ago. Is there a decline in ad revenues? What is the reason for this.
If you're into reading columns and opinion pieces, there are much better blogs and sites, e.g. Daring Fireball, Roughly Drafted, Recode.
If you're looking for detailed reviews and specs there are again much better blogs and sites, e.g. Anandtech, Ars Technica.
And if you're looking for rumors, there are yet again much better blogs and sites, e.g. AppleInsider, MacRumors.
And there's Twitter, and HN, and what not for live coverage of news events.
And their site's redesign made it slow as hell on low-end iDevices.
In short the site brings little to no value to the table. Or then I'm too young or too old or too dumb to understand what that value is.