Earlier quoted context omitted.
Yeah, but many people won't want to look like a celeb.. they may just like a shirt (rather than purchase an entire outfit.) Then I'd have cheaper alternatives listed. In fact, there would be many alternatives to many of those products, but let's start with the real one (ideally). There could even be a cost-calculator to work out some combination of items for some overall price-range.. some legitimate, some alternativ…
Every bit of that complexity comes with an increasingly high cost though. You start adding more messaging, cost calculators, starting points that aren't actionable by most of your customers, forums etc., and you can quickly damage your value prop. I think "Show me a celeb I want to look like and let me do it" has the best chance of working for many reasons. The message is clear, and the goal is easy to understand and…
He's wearing it here: https://www.youtube.com/watch?v=bM_8YbRZYps http://www.youtube.com/watch?v=R22tbWQgp5g http://www.youtube.com/watch?v=u9j93MoZdeU (and in numerous photos from 2011 (with slight differences))
Not sure where this could lead, but that video alone could be on the site. Even that philosophy would be useful to people who have not realized it yet.