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Uber Trials Fast Food Delivery Service UberFresh

forbes.com

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Re: Uber Trials Fast Food Delivery Service UberFresh

#3

Post by r00fus »

How useful is this for customers if it's just a small period of time (and likely vendors not to mention limited area)?

I know it's a big jump to add a whole new competency (delivery vs. cabs), but I'm not sure I'd even try it out given other options (DoorDash) exist and don't operate on a trial basis.

Re: Uber Trials Fast Food Delivery Service UberFresh

#4

Post by 2pasc »

It's incredible how fast Uber executes: they launched in the same month: 1/moving in Atlanta 2/convenience store in DC 3/lunch in LA 4/ride-sharing in SF

The one thing I am not sure is how they could branch out of pure "people logistics" (and into commerce). When I am hungry, would I open the Uber app, toggle 10 things and see the menu or just open Sprig/Spoonrocket? People always mention Amazon, but Amazon is search driven so I can find anything, that's ok. As for Uber, it's a totally new mental model they have to create. I guess for them, it is about the "Now". That being said, they have millions of users and CC on file, so it would be easy for them to create other apps for these different experiences.

Re: Uber Trials Fast Food Delivery Service UberFresh

#5

Post by kalleboo »

2pasc wrote: post #4

It's incredible how fast Uber executes: they launched in the same month: 1/moving in Atlanta 2/convenience store in DC 3/lunch in LA 4/ride-sharing in SF The one thing I am not sure is how they could branch out of pure "people logistics" (and into commerce). When I am hungry, would I open the Uber app, toggle 10 things and see the menu or just open Sprig/Spoonrocket? People always mention Amazon, but Amazon is search…

Don't forget they also just launched an API. The goal of that may be that restaurants can put "get this delivered via Uber" buttons in their apps.

Re: Uber Trials Fast Food Delivery Service UberFresh

#6

Post by johnward »

r00fus wrote: post #3

How useful is this for customers if it's just a small period of time (and likely vendors not to mention limited area)? I know it's a big jump to add a whole new competency (delivery vs. cabs), but I'm not sure I'd even try it out given other options (DoorDash) exist and don't operate on a trial basis.

I think this jump makes sense and you already have these drivers available it gives them another way to use these people. I don't know of any services like this in my area but Uber doesn't have a huge presence yet either..

Re: Uber Trials Fast Food Delivery Service UberFresh

#7

Post by crazypyro »

r00fus wrote: post #3

How useful is this for customers if it's just a small period of time (and likely vendors not to mention limited area)? I know it's a big jump to add a whole new competency (delivery vs. cabs), but I'm not sure I'd even try it out given other options (DoorDash) exist and don't operate on a trial basis.

I think someone in Uber has some dream of creating a system where drivers are constantly kept busy and completing jobs (small deliveries, driving people, food deliveries) in an efficient, algorithmic flow that keeps downtime at a minimum, while drivers earn money and Uber earns even more money.

Re: Uber Trials Fast Food Delivery Service UberFresh

#8

Post by bengali3 »

2pasc wrote: post #4

It's incredible how fast Uber executes: they launched in the same month: 1/moving in Atlanta 2/convenience store in DC 3/lunch in LA 4/ride-sharing in SF The one thing I am not sure is how they could branch out of pure "people logistics" (and into commerce). When I am hungry, would I open the Uber app, toggle 10 things and see the menu or just open Sprig/Spoonrocket? People always mention Amazon, but Amazon is search…

well, for anything delivery within hours from amazon we just need to connect the dots from here:

http://danilnagy.dreamstudionyc.com/index.php?/research/get-...

to

https://www.uber.com/cities

using $200/hr aircraft

Re: Uber Trials Fast Food Delivery Service UberFresh

#10

Post by 2pasc »

kalleboo wrote: post #5
2pasc wrote: post #4

It's incredible how fast Uber executes: they launched in the same month: 1/moving in Atlanta 2/convenience store in DC 3/lunch in LA 4/ride-sharing in SF The one thing I am not sure is how they could branch out of pure "people logistics" (and into commerce). When I am hungry, would I open the Uber app, toggle 10 things and see the menu or just open Sprig/Spoonrocket? People always mention Amazon, but Amazon is search…

Don't forget they also just launched an API. The goal of that may be that restaurants can put "get this delivered via Uber" buttons in their apps.

That is for sure. But it is also assuming that stores know how to generate demand for their restaurant. The way they have out-executed Postmates is really crazy.
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