* cheaper outgoing traffic or Slashdot effect 'protection' (and no weird combined quoate)
* no fixed plans: let me choose the memory, disk space (SSD and HDD), cores like AWS EC2 but as cheap as Digital Ocean.
* no vendor lock-in! use XEN/KVM but let me download the whole image, let me backup everything myself, let me upload my own images
* easy to use web interface like Digital Ocean, AWS
* easy REST-API to control start/stop/restart/launch new copy of servers
* offer additional services like: paid load balancer, free/paid "online" snapshot, server analytics
* build a great community and offer good documentation for common server issues.