> already determined by your genes
The paper doesn't draw any conclusion _what_ makes success (they refer to "genes" twice, as theories proposed by others). The claim is only that there's not enough evidence that success is based on effort.
There are lots of possible outcomes of this research as to what's the origin of success: genes, effort (just not measured correctly yet), pure chance, ...
I'm in the "pure chance" camp (though effort is obviously a necessary condition in most cases), and I don't believe it's genes because there are too many outliers.
But should it be "genes", that's actually useful knowledge: Why work hard on your dreams, if they're _indeed_ impossible to achieve? Individually that must be terribly frustrating, while globally it's a waste of resources, and will also lead to "a less prosperous and ambitious society" than what more efficient allocation could achieve. [Edit: I can propose such an outrageous system because I really don't believe that genes can do more than optimize _slightly_ in favor or against some aptitude.]
IMHO Brave New World shows the downsides of such a (gene-optimizing) society better than Gattaca, because there's no need for society to create oppressed castes for doing the menial work like in the latter. Brave New World provides a "smarter" approach.
> a less prosperous and ambitious society
I'm a huge fan of intrinsic (over extrinsic) motivation, and maybe that's why I also prefer cooperation over competition. Extrinsic motivation and competition are two sides of the same coin for me since both hunt scarce resources (where's the motivation or the competition, if all you get for your effort is already available in abundance?).
With this point of view, my assumption is that a more cooperative society isn't "less prosperous", it just achieves more balance.
> The risk is that organizations like government agencies and companies will begin to consider your genes ahead of (or instead of) your ambition and motivation.
Genes are a proxy of heritage in a way. That organizations optimize for heritage isn't exactly a new phenomenon: SAT mapping parental income more closely than aptitude; IQ tests having cultural differential, probably mapping ancestry; "who you know vs what you know"...
All of that is driven (and declared "standard") by powerful organizations that optimize for not rocking that particular boat.