Am I the only one that's finding a bit upsetting the fact that a single overlooking identity could dispose of people's data like that? I know, I know: all the Up wearers have "enrolled" voluntarily, but I wonder if they really like to be part of a giant anonymous data science experiment. If you can do this with the users' data, you can certainly do the same for more profit-related purposes. Or maybe it's just me, som…
That graphic, it could be argued, is based on an entirely new data set.
So while individual data sets may been used at some point behind the scenes, it's not like those data sets are the ones being disposed.