"The malware began to infiltrate the system as early as January 20, but the majority of the attacks began after March 26. UPS says the threat was eliminated as of August 11 and that customers can shop safely at all locations." I can't "safely shop at all locations" knowing that it took this company 6 months to stop a malware attack.
if you limit your shopping to companies that can respond timely to security incidents, you won't shop at all.
The worst I've heard is "that would require a major shift in company culture, and we won't get buy-in". And they get hacked, the CEO loses his head, the next guy steps in, and... still nothing changes. And the security team will never be able to get a job at any other company because people blame them for everything that happened.
But flip that to the startup side, and I've heard a lot of "we're a lean startup" or "security is everyone's job" so you never find a security engineer at a company with 20 employees, 19 of which are SEO and social marketing.
The state of security in general is just so massively disappointing.