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Keep telling yourself that. http://en.wikipedia.org/wiki/Socio-economic_mobility_in_the_...
The bay area has the greatest social mobility in the US: http://www.equality-of-opportunity.org/
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Strategy for consumers: Use Instacart until they run out of investors' money or raise their prices. Then use competitor when they are funded and repeat taking advantage of loss making enterprises. Once bubble is popped, go to the store yourself.
Assuming the local store still exists by then.
Go Giants!
In other words: the revenue up-and-to-the-right graph (the fetish of the moment) is misleading. There's a broad class of crappy businesses that can easily generate revenue, but will never be able to generate profit.
We're back to the 1999 strategy of giving away dollars for 95 cents, and making up the difference on volume.
But there's one huge difference between 1999 and 2014 - mobile phones. And people, everyone, seems much more accepting of digital delivery services. Back then it was kind of a novelty. That being said I think the ones that will be most successful will put the burden of service and delivery on a 3rd party.
You should say "smart phones" instead of "mobile phones". The Nokia 3210, which came out in 1999 and was bought 160 million times, has similar dimensions (same height and smaller width) to the iPhone5, and although it is more than 2x as thick as the iPhone 5, the smallest model was still less than an 7/10 of an inch thick. I would guess that it also has better battery life than any smart phone sold today.
Can we resurrect Kozmo.com? I miss that on-demand convenience store.
Dot-com Bubble Back Like It's 1999