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How YouTube could make $1.2B a Year

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How YouTube could make $1.2B a Year

#1
If you’re building anything on which marketers will participate by creating, consuming, or sharing content, this article is for you. Its central message: you can easily and effectively monetize your platform by allowing marketers to pay for deep analysis of their audience and yours.

How YouTube could make $1.2B a Year
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Re: How YouTube could make $1.2B a Year

#2
I think he is a little too ambitious in terms of who would be willing to pay for data. For those people who admire their stats out of curiosity, I doubt many would cough up money for it, especially for more than a month or two. Only companies who use Youtube for marketing and distribution would actually NEED their statistics, in any respect. Although I suppose, nevertheless, there will be a small, small group of super-users who want their demographics for whatever strange reason.

Re: How YouTube could make $1.2B a Year

#4

I think he is a little too ambitious in terms of who would be willing to pay for data. For those people who admire their stats out of curiosity, I doubt many would cough up money for it, especially for more than a month or two. Only companies who use Youtube for marketing and distribution would actually NEED their statistics, in any respect. Although I suppose, nevertheless, there will be a small, small group of supe…

I agree...I think users would be even less likely to pay for something that used to be free. Maybe they could get users to pay for more detailed analytics, such as a breakdown by time/date, location, or a list of other videos users had watched. But this data would only be useful to a small fraction of YouTube users.

Re: How YouTube could make $1.2B a Year

#6
I think this gentleman has a radically different understanding of the proportion of businesses versus content leeches on Youtube than I do. Youtube has something on the order of 500 content consumers per 1 content uploader, and that probably overstates how many content creators are involved, because most users are just reposting things that they have copied.

http://www.reuters.com/article/internetNews/idUSN17436388200...

Re: How YouTube could make $1.2B a Year

#7
Let’s assume that YouTube has 100MM registered users. Let’s say that only 1% of those users (1MM) would pay $10/month

Why in the fuck do you think 1% of registered youtube users have even uploaded a video, much less original content?

Re: How YouTube could make $1.2B a Year

#8
post #6

I think this gentleman has a radically different understanding of the proportion of businesses versus content leeches on Youtube than I do. Youtube has something on the order of 500 content consumers per 1 content uploader, and that probably overstates how many content creators are involved, because most users are just reposting things that they have copied. http://www.reuters.com/article/internetNews/idUSN1743638820…

Combining that number with the 1% estimate (10% seems very optimistic) leaves only $ 20K per month or $240K per year. On googles scale that's probably not worth the effort and risc.

Re: How YouTube could make $1.2B a Year

#9
post #8
post #6

I think this gentleman has a radically different understanding of the proportion of businesses versus content leeches on Youtube than I do. Youtube has something on the order of 500 content consumers per 1 content uploader, and that probably overstates how many content creators are involved, because most users are just reposting things that they have copied. http://www.reuters.com/article/internetNews/idUSN1743638820…

Combining that number with the 1% estimate (10% seems very optimistic) leaves only $ 20K per month or $240K per year. On googles scale that's probably not worth the effort and risc.

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