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Polaroid Cube

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Re: Polaroid Cube

#51
post #15
post #12

Earlier quoted context omitted.

Water Resistant to 2 meters w/o the case, water proof (depth unclear) with case.

According to the FAQ the waterproof case can go up to 10 meters below the surface.

Just a note that a watch for that depth would probably be sold as 100m - 10 metres is pretty good.

Re: Polaroid Cube

#52

Polaroid is pretty much a hollow shell used to market white label products these days. Anyone know if they actually developed this camera, of if they're just the front for another company?

Way to bring the mood down. I think this is good. Looks like a genuine competitor to GoPro Hero!

I mean, if you want to buy a sports action camera of uncertain pedigree, ebay has you covered [1]. I like polaroid, I also don't mind white-boxing under a known brand name. It can be a great way for lesser known companies to break into markets.

However, it still behooves you to know who really manufacturers and supports the product. Both so you can avoid the bad and support the good.

[1] http://www.ebay.com/sch/Camcorders-/11724/i.html?_from=R40&_...

Re: Polaroid Cube

#53

Polaroid is pretty much a hollow shell used to market white label products these days. Anyone know if they actually developed this camera, of if they're just the front for another company?

Way to bring the mood down. I think this is good. Looks like a genuine competitor to GoPro Hero!

Did you ever lay your hands on a Polaroid android tablet? The first thing I learned is that Polaroid has nothing to do with them, they are marketed by a shell company called Southern Telecom which as far as I can tell is about as Southern as Hunan or Guangdong. (South China maybe.)

I would say GP's analysis is spot-on, wrt other offerings that were branded as Polaroid lately. You're also right that this looks like a much more well thought out initiative. Here's to hoping it's not just more time spent thinking through the promotional materials.

Re: Polaroid Cube

#54
post #32

Finally someone else is stepping into the GoPro market. Good to see competition here. I know the feature sets aren't identical but sometimes worse is better.

While it's in the same consumer market as GoPro, remember that GoPro is more than a camera company in the same way that Red Bull is more than just an energy drink. GoPro is headed in the direction of lifestyle branding. Original content, sponsored professional sports, brand collaboration, etc. So while Polaroid and Sony are welcoming competition in the space, GoPro's market IMO seems more focused elsewhere.

>GoPro is headed in the direction of lifestyle branding. Original content, sponsored professional sports, brand collaboration, etc.

That's still just a camera company. All those are marketing/promotionals moves, no money makers or markets.

Same for Red Bull I'd say. How much Red Bull makes for selling the drink vs any other endeavour (if it not actually loses money on them).

Re: Polaroid Cube

#55
post #35
post #25

> It’s wide angle lens... You'd think they'd have someone proofread a product announcement.

That doesn't mean no one proofread it. These days I think it's more common to have the apostrophe in the possessive pronoun can to omit it. I've even seen people defend their usage as deliberate. I suspect we're near the end of it even being considered a "rule."

In that case I'm looking forward to the days of he's and her's!

Re: Polaroid Cube

#56
Just a side note for those comparing these to GoPros's - this isn't a direct competitor to the GoPro; Polaroid already sell the XS100 which is actually a pretty decent action camera - probably best bang for your buck currently (I have one and use it regularly; it's still very much first gen, rough around the edges but excellent where it counts).

I think the cube is awesome for a fun, inexpensive little camera to stick in places quickly and just start filming without worrying too much - and at that price point you can buy a few and stick them in your car for a road trip, or hand a few out to friends when going down a slope; it's size, shape, colours and accessibility would be targeting even the non-action-sports crowd and there's a huge market of young skate boarders, soccer players etc etc.

I only wish they would market themselves a little better, and also fix up the poor software that tends to be on / accompanies their products.

Re: Polaroid Cube

#57
post #26

Finally someone else is stepping into the GoPro market. Good to see competition here. I know the feature sets aren't identical but sometimes worse is better.

uh? gopro really only has the brand nowadays. When gopro started it was jus the cheapest digital camera that nobody would cry if it was smashed by the skateboard... it wasn't really ground breaking in any other aspect. yeah it had interchangeable lens. but everyone i know that used them had one camera for each lens (since they cost ~1 to 2x the price of a good lens anyway) nowadays there are tons of cheap digital cam…

I love how "only has the brand" is used negatively here. Having the "brand" is having everything. You can have a worse or more expensive product with "the brand". People will love/obsess over you from "the brand". It's hands down the most important thing to a business at GoPros size and way harder to develop on a global level than just manufacturing a small camera. But you have to understand consumers (people) to get that.

Re: Polaroid Cube

#58
post #35

Earlier quoted context omitted.

That doesn't mean no one proofread it. These days I think it's more common to have the apostrophe in the possessive pronoun can to omit it. I've even seen people defend their usage as deliberate. I suspect we're near the end of it even being considered a "rule."

It's = Shortended "it is" "It is wide angle lens" doesn't work.

Is that true? A statement like, "Drive Tom's car" is grammatically correct, but I don't think it is expanded to "Drive Tom is car".

Re: Polaroid Cube

#59

Finally someone else is stepping into the GoPro market. Good to see competition here. I know the feature sets aren't identical but sometimes worse is better.

GoPro is a distant second, feature-wise, to Drift Ghost as a helmet cam, IMO. There is already competition.

I wouldn't get this new cube device because it lacks a rotatable camera body (essential for flexibility in helmet mounting) and the battery lifetime is too short.

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