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Lesson learned: Not all traffic is created equal!
20k visitors for the front page of Reddit sounds low, though. I've hit the front page (with http://www.reddit.com/r/dataisbeautiful/comments/2ac8ba/who_... , also a default subreddit) and I received 150k visitors.
That implies about $1-2/CPM. Which is not an unusual value. 20k visitors for the front page of Reddit sounds low, though. I've hit the front page (with http://www.reddit.com/r/dataisbeautiful/comments/2ac8ba/who_... , also a default subreddit) and I received 150k visitors.
I would bet (no citation) that a lot of Reddit users use AdBlock compared to the average web user
Here's the monthly report that has my detailed numbers, if you're curious: http://www.sideprojectprofit.com/july-2014-profit-report/
Here's the monthly report that has my detailed numbers, if you're curious: http://www.sideprojectprofit.com/july-2014-profit-report/
What kind of bounce rate do your normally get from organic traffic vs the Reddit traffic?
Earlier quoted context omitted.
What kind of bounce rate do your normally get from organic traffic vs the Reddit traffic?
Bounce rate is pretty similar (actually better), 55% organic, 50% from reddit.
On the 20k, it's actually low for Reddit, but it's so volatile and random, i've had posts generating 185k+ views for around the same amount of points in active sub reddits.
I've found this kind of temporary traffic burst from high-profile sites is often very transient traffic, people clicking on a link out of curiosity because they saw it somewhere, with a very high bounce rate. It's the kind of traffic from people who open 30 tabs and then briefly visit each one. Doesn't matter (at least for my sites) whether it's Reddit, Slashdot, HN, an NYT Blog, etc.—almost never has the same CPM as "regular" traffic, regardless of the burst source. Visitors who come via organic search or bookmarks are much more likely to spend more than 1 second on the page and read/interact with something.