I have wanted to perform a rigorous double-blind wine-tasting experiment for a long time, but have always lacked the resources. The true test of the validity of wine-tasting isn't whether experts can tell "good" wine from "bad" wine, but whether experts can reliably describe the same wine with the same language with an acceptably small margin of error. My ideal experiment would give blindfolded wine experts a number…
Doesn't have to cost much. Just choose some supposed wildly different wines, and tear up a sheet to make blindfolds. My father-in-law Thomas is from India. He likes whiskey including Indian brands; his colleague was a Scotch whisky snob. At a party he challenged the snob to name all the whiskeys on the bar. Thomas went into another room with the bottles in a bag; came out carrying a tray with half a dozen shot glasse…
There often are people who can discern these things but they're much fewer and further between than people realize. Of course, those in the first category who agree with my statements will never have their mind changed, they'll just assume that they're in the second category. The likelihood of that being true has a lot of zeros after the decimal.
The problem with articles like these is that many "experts" fall into the first category, not the second. This is not without merit though as often these are the same "experts" that people trust to make buying decisions.