They've sacrificed their core of users who supplied all of the checkins and tips in order to try to kill Yelp. Problem was, only those loyal users were ever convinced that they were better than yelp. Now that they've chosen the foursquare name, which is synonymous with checkins, for their Yelp clone, it seems like they haven't thought out... 1. If the checkin users leave because Swarm is stupid and eliminates everyth…
I recall seeing a data presentation on 4square a few months ago, and the numbers suggested that check-ins were tapering. They definitely realized that all their corporate value was in the data. Perhaps they are trying to avoid the split issues from Netflix? I think they needed to give the Foursquare name to the Yelp-killer so that people would know about it. The space is too crowded to start from scratch. And Yelp is…
Why? Is that your personal sentiment on their company, or are you suggesting their business isn't successful? Who's their biggest competitor? They killed Citysearch, and Sheckys, and all the other websites that used to dominate that space, but I can't think of another company that comes close to their brand awareness apart from Google, who probably won't dominate since it's not their primary function.