The accompanying HTTP header compression standard seems a lot more terrifying on the complexity scale, compared to Googles suggestion with SPDY of just dumping everything through zlib: http://tools.ietf.org/html/draft-ietf-httpbis-header-compres...
But dumping everything through zlib turned out to be a security hole: http://en.wikipedia.org/wiki/CRIME . I wrote some terrible, terrible code for Chromium to patch zlib in order to segment different sources of data and compress them separately while still being wire compatible with zlib. I'll be very happy when I can remove it.
I'm not sure what the motivation is behind HTTP2/SPDY. There have been consistent misinformation from Google about the performance of it (for instance including initial connection time for HTTP but omitting it for SPDY, using an outdated HTTP stack, not using HTTP pipelining) so I doubt the motivation is performance.
It looks like just not-invented-here bloat, but I wouldn't be surprised to find out that the SPDY connection to google-analytics.com is kept open and reused across tabs.