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Examine.com has grown up: $700,000 in the past year

solorwell.com

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Re: Examine.com has grown up: $700,000 in the past year

#11

Post by SoloX5 »

halcyondaze wrote: post #10

What prompted dropping all links to supplements purchasable online? Because you guys are an unbiased source, did you still feel it was wrong to offer an affiliate link to the product? I absolutely love Examine.com and have shared it with many friends, but I seriously questioned that move from both a business and helpfulness perspective. 1. From the user's perspective, it's helpful to click right out and get the produ…

It's easier and simpler.

While we linked to only the generic search from Amazon.com, it's easier to doubt the research when we still profit from the sales.

Examine.com is run as a lifestyle business. If we wanted to maximize revenue, we could easily 2-3x our revenue in the span of 6 months. Just not our approach.

Re: Examine.com has grown up: $700,000 in the past year

#15

Post by halcyondaze »

SoloX5 wrote: post #11
halcyondaze wrote: post #10

What prompted dropping all links to supplements purchasable online? Because you guys are an unbiased source, did you still feel it was wrong to offer an affiliate link to the product? I absolutely love Examine.com and have shared it with many friends, but I seriously questioned that move from both a business and helpfulness perspective. 1. From the user's perspective, it's helpful to click right out and get the produ…

It's easier and simpler. While we linked to only the generic search from Amazon.com, it's easier to doubt the research when we still profit from the sales. Examine.com is run as a lifestyle business. If we wanted to maximize revenue, we could easily 2-3x our revenue in the span of 6 months. Just not our approach.

Gotcha. Makes sense. Time for money tradeoff. Thanks for the answer!

Re: Examine.com has grown up: $700,000 in the past year

#17

Post by nazgulnarsil »

SoloX5 wrote: post #2

Hi, I'm Sol. Any questions, just ask.

Hey Sol. I was getting into nutrition just slightly before Examine launched, and was completely incredulous that something like Examine.com didn't already exist. As you mention in the post, the incentives in this industry are totally perverse. We're taking an anti-supplement stance with MealSquares partially due to some of the research you've helped collate and rate (we've done a lot of our own too of course :). I've happily watched Examine.com grow and I wanted to say thanks for trying to improve the epistemic standards we have for nutrition. Keep fighting the good fight. P.S. would you venture an opinion on Soylent?

Re: Examine.com has grown up: $700,000 in the past year

#20

Post by applecore »

extremelyn wrote: post #12

I'm curious about how the Examine team came to the price point for the Stack Guides. Simply put, $50 is incredibly high for an eBook — particularly when the site itself hosts a large quantity of that information for free.

Actually, $50 is nothing for a quality info-product, and the best people in the business always "give away" a lot of free, valuable information.
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