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Examine.com has grown up: $700,000 in the past year

solorwell.com

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Re: Examine.com has grown up: $700,000 in the past year

#4
post #2

Hi, I'm Sol. Any questions, just ask.

Congrats Sol, it's been a pleasure watching Examine.com go from an idea to becoming the destination for supplement knowledge. Especially seeing your posts on schwarzenegger.com!

Jarema you live!

Wow it's been like ... 4 years since we had lunch?

And speaking of The Oak ... http://www.schwarzenegger.com/fitness/advisory-board scroll down :)

Re: Examine.com has grown up: $700,000 in the past year

#7
Congrats Sol & team.

One thing that really stood out for me was the endorsements. Having perhaps the most prolific researcher of recent history Adel Moussa (Prof Dr Andro) vouch for you guys, and on the other hand one of the best prep coaches Matt Porter on the same page... That's big.

Re: Examine.com has grown up: $700,000 in the past year

#8
post #5
post #2

Hi, I'm Sol. Any questions, just ask.

Did /r/Fitness have any influence on the site's success? What are your major traffic sources?

It definitely helped. But, I've been a redditor for 8 years now anyway - http://www.reddit.com/user/AhmedF/ - so it was just a natural fit.

In terms of generating revenue or people who spread the word ... reddit was honestly not a big deal.

Major traffic sources? We have about 25+ sites that send us 100+ visitors/day. For example, "garcinia cambogia" is one of Dr. Oz's favorite (bs) fat burners. Quite a few sites that rank high in the Googles for that phrase link to us as an unbiased source.

Lastly, every time there is a study getting a lot of buzz, people ask us to look into it. And once we do, it gets shared a ton. Our latest one - http://examine.com/blog/high-protein-diets-linked-to-cancer-... - got us roughly 100,000 visitors over the course of 3-4 days.

Lastly, our brand is pretty strong. Our top two referral keywords are "Examine.com" and "Examine"

It all adds up.

Re: Examine.com has grown up: $700,000 in the past year

#10
What prompted dropping all links to supplements purchasable online? Because you guys are an unbiased source, did you still feel it was wrong to offer an affiliate link to the product?

I absolutely love Examine.com and have shared it with many friends, but I seriously questioned that move from both a business and helpfulness perspective.

1. From the user's perspective, it's helpful to click right out and get the product if you want it.

2. From the business perspective, that's a shit load of Amazon cookies to be dropping, and you're not compromising your message since you treat all supplements equally and back it with research.

Thanks for creating an amazing resource!

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