Earlier quoted context omitted.
I've always loved this example. I lived in MT pre, during, and after this experiment. We went from: - 65 Mph - "Reasonable and prudent" daytime speed - 75 Mph daytime speed During the reasonable and prudent period, I think many people still had an internal model of 65 Mph. Certainly many people did drive faster. In my younger days, friends and I would find straight, empty sections of highway to flirt with death. But.…
Very interesting. How well do you think that 65 MPH internalized limit (during R&P) mapped to the 85/15% split as described in the original article? Do you have any other insights into other factors that might have contributed to the change in fatalities, or do you think it was just as simple as "people are driving 10 MPH faster on average", with correlated increases in fatality rates?
I'd bet that among the 65-ers, it probably did map pretty well--or at least approximately as well as it did in states that retained a 65mph speed limit. You might have seen a few people creep up maybe instead of setting your cruise to 72 mph, in hopes of skirting a ticket, you set it to 75 because... round number?
The daredevils are pretty much by definition going to be exceeding the speed limit, but they could arguably be described as a different group, i.e. one that didn't internalize the 65 mph. A common narrative amongst Montanans of the time was that out-of-state types (most likely Californians, horror!) were coming to MT to treat our roads like a raceway. I'm sure that probably did happen to some extent, though who knows if it was actually a common occurrence.