Earlier quoted context omitted.
You're making the incorrect assumption that apple would in fact emulate. As they control the whole stack, they can (relatively) quickly switch architectures. They'd lose the market that does in fact install windows on mac hardware, though that is likely a negligible niche. So for the vast majority of their customers there would not be a performance penalty. Quite the opposite. Apple chips are in terms of tech already…
No. You also lose compatibility with every game and most major applications like Adobe, since all of these use lots of highly optimized, handwritten assembler code for critical sections, as well of all code paths using x86 vector instructions or other hw acceleration. Thanks but no thanks.
Just like they lost compatibility when they switched from PPC to Intel?
I think that's one thing that a lot of commenters in this thread are ignoring: Apple has done this before. They've switched from PPC to Intel when IBM wasn't committing to making the power efficiency gains that they were looking for, and they'll switch from Intel to their own homegrown ARM chips for essentially the same reason.