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Seems like a lot of people are upset, especially since they only gave a 10 day notice for users to download their own content.
What are the best ways that I can reach out to their customers and invite them onto our platform?
https://bonjourn.al
Obviously, I don't want to break any rules (no auto Tweeting)
You might have a look at what happened when Google discontinued their news service and how their competitor managed to take advantage of this...
But maybe the first thing you should do is: understand why fotopedia customers went to them instead of coming to you?? Is this the business model? The design? The features..?
And would these customers be a good fit for you?
Beyond that, focus on creating something great rather than talking to your customers. Make sure your platform is revolutionary, and they will come.
As Henry Ford said, "If I had asked people what they wanted, they would have said faster horses."
I imagine some people are looking to migrate off and your service can be there.
"Attention Fotopedia users: here is how you can use Bonjournal to achieve a similar experience."
When looking at your site, I see no indication that your service is capable of offering a similar experience.
When Tungle shutdown, a competitor sent an email to every Tungle user. It was an effective email and provided clear guidance of what to do next and why they were capable of handling my business. Let me post it for you.
Subject: What to do when Tungle shuts down
Hello, We have noticed you are using Tungle.Me, and may be affected by the upcoming shut-down of their service
If you're looking for a great scheduling alternative, with an extra edge for your business, check out ____! We know changes can be difficult, so we want to offer you ____ Business subscription - Free for 3 months!
____ can be added to your website, email or used as a standalone contact-page. With ____ you can always share your up-to-date availability, and let anyone schedule time or a service with you - no coordination phone calls and emails, no timezone mess, no registration required.
____ can also help your business grow by engaging your online visitors and turning them into clients. Proactive contact form, phone conferencing, video meetings, credit-card payments, and even email campaigns, are all part of ____.
Join over 100,000 businesses that chose ____, and get your Free Business subscription for 3 months.
Any question? contact us at ____
Get in touch with the team at Fotopedia ASAP (Call them if you can get their details either from the site or via WHOIS). Start a conversation immediately about arranging a deal for them to recommend you as an alternative. Depending on what your model looks like for your own business I would recommend even going so far as to offering a cash incentive for them to do so (Nothing major at all).
Creating a landing page specifically targeting Fotopedia users. Offer them a special deal for signing up. Get Fotopedia to send all their users that link in an email to their customers.
You might want to also considering running an Adwords campaign targeting their brand name (This may or may not be OK in Google's TOS depending on where you live). Send all of that traffic to that same landing page.
But for a couple of hundred dollars you should very easily pick up a large number of new clients this way. Again knowing nothing at all about your own business I would tend to think that this is a bargain compared to your usual CAC.
You might want to set up a Google alert and try to be on all of these lists.
There is going to be a lot of "10 Fotopedia alternatives" 'listicles' on a lot of blogs whose authors will target Fotopedia ex-users looking for a replacement; articles like http://unexploredparadises.eu/fotopedia-alternative You might want to set up a Google alert and try to be on all of these lists.
We reached out to some of the founders of Fotopedia and are reaching out to Fotopedia users via Fotopedia as well as Twitter.
We also wrote a blog post comparing some of the alternatives, which we hope people will find useful.
https://bonjourn.al/blog/17-fotopedia-alternatives-a-short-l...
I've also posted the same question on Quora:
https://www.quora.com/How-does-a-startup-take-advantage-of-a....
Thanks again!