It's funny how they describe the app as "providing a set of [...] basic services" and they include Facebook. Not a basic service at all in my opinion. (Also there is no Twitter, what a surprise !)
Just think about it: Who are people following on twitter? Mostly not neigbours and general relatives. The only instances I have seen where twitter has helped people anywhere close to developing countries was during the revolts in Egypt and I have a a feeling even those reports where kind of inflated before they reached our tech bubble.