Earlier quoted context omitted.
I think it's a little more than an endorsement deal. He knows deep inside information into what surveillance programs the NSA operates. I read it as follows: "we guarantee your company's IT infrastructure will no longer be seen as a low hanging fruit to the NSA"
He's not a clueless career bureaucrat. He's been in the cybersecurity business for a very long time (from his Wiki page): > Alexander worked on signals intelligence at a number of secret National Security Agency bases in the United States and Germany. He earned an MS in business administration in 1978 from Boston University, an MS in systems technology (electronic warfare) and an MS in physics in 1983 from the Naval…
As a budding nerd, I was thankful for this. HC painted the NSA as being painted into a corner, and even then I wondered for a moment what this would mean for them. Little did I know a decade later how angry the result would make me, and perhaps the exposure of the Clipper Chip was just some ironic leak so they could laugh at later successes.