Earlier quoted context omitted.
CloudFlare uses AnyCast. We'll route any incoming requests to the nearest data center automatically. http://blog.cloudflare.com/a-brief-anycast-primer No additional configuration required. If you're referring to making different origin calls based on the geographic region -- such as when we go back to your origin for a request hitting our LAX data center if you happen to have an origin near LAX we'd use that origin s…
anycast does not route to the geographically nearest datacenter but the topologically nearest. anycast is great, but it isn't magic. I get it: you have marketing folks that probably specifically told you not to delve into the details but let's face it..."anycast routes it to the nearest datacenter automatically!" isn't completely true.
That is correct, and as you point out in a later comment -- in roughly perhaps 85-90% the geographic route and the topological route will be identical and ideal. In the other 10-15% cases some additional network engineering can be done to work with a problem ISP to correct the less than ideal routing for a customer.