> In the early days I would often let potential customers think we already had a feature they wanted What. How is this even remotely acceptable? If discovered it destroys your credibility. Among your employees it destroys your credibility. If I was an employee and found out that this was happening, I'd be extremely upset. I wouldn't trust a thing you say. If you'll lie to customers, you'll lie to me.
[0] https://en.wikipedia.org/wiki/Vaporware
[1] http://www.nytimes.com/1995/04/24/business/information-techn...
[2] http://archive.wired.com/culture/lifestyle/news/2005/01/6619...
[3] http://www.justice.gov/atr/public/press_releases/1998/1764.h...