Earlier quoted context omitted.
One of the first uses of blockchain technology for a non-financial application was an alternative domain name registration system called Namecoin, started back in 2010 and still active. Granted, that was an alternative domain name system, not an ICANN extension like this one. And it used a separate blockchain and coin (Namecoin), not the Bitcoin blockchain, which may be what you were referring to. Nonetheless, I feel…
This thing runs on Namecoin, though that is buried in the documentation.
Buried on the front page