Earlier quoted context omitted.
every industry trumps up the usefulness of their product, it's called marketing. It's on the consumer to cut through the marketing-speak and understand what they actually need to pay for.
> every industry trumps up the usefulness of their product, it's called marketing. It should be called lying and bullshitting, and I strongly believe that we tolerate it far too much as a culture.
That being said, I think in the long run people appreciate it if your marketing isn't scummy.
(Not directly aimed at the original article, though I do think there's a lot of deceptive, confusing, and overly hyperbolic FUD in the security sector.)