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The most overused logos, at the moment

gtgraphics.org

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Re: The most overused logos, at the moment

#61

Post by pm »

incision wrote: post #19

As the article admits - 'Although, generally, the quality of work is high...' the general quality of these designs is interesting to me. Historically, low-quality art and design was a good (though certainly not conclusive) indicator of a low quality product. These days, every fly by night business can have a slick logo, every shovelware game can gleam in stills thanks to the underlying engine and every inane YouTuber…

Honestly I think these logos are low-quality, because there is no thought put behind their creation.

Re: The most overused logos, at the moment

#62

Post by pm »

DanBC wrote: post #38

Can someone explain the first example? A name with an arc through the name. What's the design purpose? Because most of them look a bit like the name has been crossed out. I could understand it if the arcs were behind the name - that would mean the name is kind of hovering over a sphere. But lots of the examples show the name behind that arc. EDIT: one of the later categories is "Use of the font 'satisfaction'". I loo…

Bad designers love the swoosh. It's a "graphic element", for when you're too lazy to think of an idea.

Re: The most overused logos, at the moment

#63

Post by krallja »

Kluny wrote: post #45
timthorn wrote: post #37

What's interesting to me (as an Englishman with family connections to the USA) is that all the logos feel very American. I can't put my finger on why, but there's something that marks them out as coming from that culture.

They also invented the concept of national flags. Might have something to do with that.

Really big citation needed.

Re: The most overused logos, at the moment

#64

Post by thaumasiotes »

GFischer wrote: post #54
thaumasiotes wrote: post #42

Earlier quoted context omitted.

Descriptive names are not popular with existing businesses because they're hard to trademark.

Here's what Jason Cohen wrote on naming ideas: http://blog.asmartbear.com/naming-startup.html And on naming his company (Smart Bear): http://blog.asmartbear.com/pick-company-name-brand.html

I think the conclusion of that first link is worth lifting into the thread here:

> In the end, I’ve never heard a founder of a successful company say the name of the company was an important factor in its success; similarly I’ve not heard of a name being the fatal blow. (emphasis original)

Solid, common-sense advice, and one reason I qualified what I said to "existing companies". For a new one, it doesn't really matter. But for Nike, it really is important to them that their name isn't descriptive.

Re: The most overused logos, at the moment

#65

Post by DanBC »

bhickey wrote: post #46
DanBC wrote: post #38

Can someone explain the first example? A name with an arc through the name. What's the design purpose? Because most of them look a bit like the name has been crossed out. I could understand it if the arcs were behind the name - that would mean the name is kind of hovering over a sphere. But lots of the examples show the name behind that arc. EDIT: one of the later categories is "Use of the font 'satisfaction'". I loo…

> Can someone explain the first example? I think the arc is the Earth.

Okay, that makes sense. Except it's so poorly executed in some examples that it doesn't look like the name hovering above a planet, but a name that's just been crossed out.
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