People generally misinterpret the role of a logo.
It's purpose is not to be unique but to be rememberable.
That's all that really matters (and of course not offending people)
The most overused logos, at the moment
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Re: The most overused logos, at the moment
#12Very surprised not to see the hexagon. I thought that I was being original when creating a hexagon logo, but took a look around and realized that I chose the shape because it was familiar.
Re: The most overused logos, at the moment
#13great :) I wonder, how did they find all those logos?
Possibly a google search for visually similar images.
Re: The most overused logos, at the moment
#14A good logo is the least of your problems. A property company? go with a set of roofs over your name, a car company? Choose a swishy logo. Make sure your company name is clear and readable and get on with the hundred other things you need to produce million dollar turnover.
Once your company is employing a hundred people, turning over 8 figures then you can afford a rebranding exercise. Before that it's so much procrastination and mental wank.
You live and breathe your company's essence - if that's not what you want, try therapy not logos.
However, it must have taken some time to gather that and is an impressive overview. More power to them.
Re: The most overused logos, at the moment
#15great :) I wonder, how did they find all those logos?
They probably made them all, for $5 each.
Re: The most overused logos, at the moment
#16Maybe companies should pay for good design instead of paying as little as possible for people to enter "competitions"? Good design takes time. Good designers should be compensated.
Good design isn't as essential as other facets of a company starting out.
Re: The most overused logos, at the moment
#17i am relieved that the company named papyrus, who's listed for using a specific font, ISN'T listed for using papyrus.
Re: The most overused logos, at the moment
#18Of course logos from spec work sites will be generic and overused. Good, original logos cost a lot of money.
Re: The most overused logos, at the moment
#19As the article admits - 'Although, generally, the quality of work is high...' the general quality of these designs is interesting to me.
Historically, low-quality art and design was a good (though certainly not conclusive) indicator of a low quality product.
These days, every fly by night business can have a slick logo, every shovelware game can gleam in stills thanks to the underlying engine and every inane YouTuber has a pre-roll that could pass for a major studio.
All at once barriers to entrance are lower, reach is wider and and filtering becomes much harder. Social networks and learning/recommendation features feel like logical if not simply necessary conclusions in response.
Re: The most overused logos, at the moment
#20People generally misinterpret the role of a logo. It's purpose is not to be unique but to be rememberable. That's all that really matters (and of course not offending people)
I would add that the point of a logo is to convey what the company does.
These logos may not be unique, but I do instantly know "Oh this is a law firm" or "Ah, they sell houses".
These are local businesses with no intention of global recognition, and using a basic template helps convey what they do at just a glance.