Methods & theory Utopians & Idealists:[Customer/User Validation]
johnnyholland.org
Methods & theory Utopians & Idealists:[Customer/User Validation]
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Re: Methods & theory Utopians & Idealists:[Customer/User Validation]
#2A great theory for understanding how innovation affects users and who will adopt your new innovative product.
Re: Methods & theory Utopians & Idealists:[Customer/User Validation]
#3An unusual and revealing angle on who takes to innovations and why. Useful for anyone interested in why some innovations succeed and others fail, why some people resist change and others love it, and why mini culture wars like PC vs Mac often break out.