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The New Airbnb

airbnb.com

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Re: The New Airbnb

#121

Post by bpdenimy »

knowtheory wrote: post #61
grecy wrote: post #55

Earlier quoted context omitted.

> the new logo looks like a vagina. Who cares? Remember all the iPad jokes about sanitary products when it was announced? That obviously didn't hurt the now multi-billion dollar giant the iPad has become.

You do realize that people still find the "iPad" name awkward, right? Just because the device sells doesn't mean the name isn't bad.

Hmmm. I'd love to see some data around this. (I don't mean this as snakily as it sounds, surveying some folks about this would make a good blog post, it's sort of an interesting lesson either way).

Re: The New Airbnb

#122

Post by tokenadult »

knowtheory wrote: post #22

Well, this should go down in the annals of logos which should have gotten some wider impressions before launching. Since nobody else on HN has mentioned it, all of twitter thinks the new logo looks like a vagina. It's hard to unsee.

"Looks like a vulva" would be a more accurate description. /pedantry off

On the other hand, the oldest surviving human art on at least two continents is crude drawings (cruder than the Airbnb logo) of vulvae, so the artistic impulse in this cases is about as old as humankind. (I will be no more willing to rent a room through Airbnb than I was before after seeing today's discussion, and I wasn't very willing before, knowing someone whose reservation was cancelled at the last minute.)

Re: The New Airbnb

#124

Post by personjerry »

bellerocky wrote: post #111
adamesque wrote: post #80

I'm not sure I've ever met an opinion on a logo, name, or anything creative less than a month old that was worth a damn. When faced with something new, the tendency is to focus on the superficial, the easy joke, and it's too easy to let other opinions steer your own; they're momentarily on equal footing, you see. But the work will last longer than this moment. Your own opinion will evolve. The crowd will move on to t…

You are correct because first impressions don't matter.

I can't tell if this is sarcasm, but if it is, well keep in mind that biting sarcasm isn't really constructive discussion.

If it's not, I apologize for misunderstanding. You may want to explain your thoughts a little more next time.

Re: The New Airbnb

#125

Post by personjerry »

_delirium wrote: post #120
adamesque wrote: post #80

I'm not sure I've ever met an opinion on a logo, name, or anything creative less than a month old that was worth a damn. When faced with something new, the tendency is to focus on the superficial, the easy joke, and it's too easy to let other opinions steer your own; they're momentarily on equal footing, you see. But the work will last longer than this moment. Your own opinion will evolve. The crowd will move on to t…

I clicked on this thread wondering: 1) why is this news?; and 2) why are there so many comments? I'm not sure I learned the answer to either one...

I believe this comment was formatted incorrectly. I think this is how it should've been posted:

>> I'm not sure I've ever met an opinion on a logo, name, or anything creative less than a month old that was worth a damn.

>> When faced with something new, the tendency is to focus on the superficial, the easy joke, and it's too easy to let other opinions steer your own; they're momentarily on equal footing, you see. But the work will last longer than this moment. Your own opinion will evolve. The crowd will move on to the next easy joke and hip-shot reaction.

>> That's why I like to avoid making more than cautious, small statements until I've had a while to reflect. This work looks nice to me. There's potential for great marketing in an individually customizable — but still distinctive (or distinguishable) — logomark.

> Most of this commentary feels like the person in the code review who hasn't taken the time to digest the intent of the code, so they comment on formatting. Whitespace. Trees. Not the forest.

Re: The New Airbnb

#126

Post by rhizome »

wuliwong wrote: post #103
rhizome wrote: post #73

Earlier quoted context omitted.

The house-home pivot is pretty pedestrian, but nothing I've seen about the rebrand tells me it was anything but expensive.

Naming the logo is pretty pretentious. Though, it doesn't matter much, I have a feeling Bélo isn't going to become a household word.

It doesn't have to be, it's a mascot, which in my experience means it will be an officehold word. Also, since it has a name, I'd say the smart money would be to look for it to play a role in future marketing and advertising collateral.

Re: The New Airbnb

#128

Post by rhizome »

thousandx wrote: post #116
anigbrowl wrote: post #114

Earlier quoted context omitted.

Not a lawyer, but I do have a long-standing interest in trademark law and know a good deal about it. Courts look at the potential for confusion, which is often avoided if the two companies are in completely different markets, eg Apple Computer complaining about a store that specializes in apple pie and uses the word 'apple' in their business name. Trademark owners essentially have to make a showing of defending their…

Looks like Airbnb and Automation Anywhere are already working together on this. http://venturebeat.com/2014/07/16/airbnbs-new-logo-looks-a-l...

The piece starts with the companies on equal footing and ends with the logo belonging to AirBNB. To me that implies AirBNB is buying them off.

Re: The New Airbnb

#129

Post by dasc »

Not bad, but its WAY too over designed. The actual functional part on the front page is like a black bar that is 10% of the page. The start your adventure part is nice, but serves little functionality to me. Yes its cool to see all these awesome places, but I don't think I'll be going to Berlin anytime soon. The search page looks good still, just not a fan of the front page.

Compared to Kayak which makes it super obvious where to start, and the "Start Your Adventure" equivalent is top cities people travel to. That section should be a supplement not a main feature.

Re: The New Airbnb

#130

Post by anigbrowl »

rhizome wrote: post #128
thousandx wrote: post #116

Earlier quoted context omitted.

Looks like Airbnb and Automation Anywhere are already working together on this. http://venturebeat.com/2014/07/16/airbnbs-new-logo-looks-a-l...

The piece starts with the companies on equal footing and ends with the logo belonging to AirBNB. To me that implies AirBNB is buying them off.

It's a win-win...and AirBNB will surely be able to negotiate the bill of its design consultants steeply downward for their lack of due diligence.
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