"Netflix sends out an unprecedented amount of traffic" is one of several misleading locutions in this piece. Verizon customers request these packets. The ISPs' problem is that they aren't willing to change their pitch to customers. As long as their product is "internet service at ~x gbps," they are on the wrong side of this issue. So they go ransoming the content folks. The funny thing is that the dream world of the…
"Our customers request an unprecedented amount of data and traffic from Netflix."
This is Verizon's problem, not Netflix's.
ADD: Netflix doesn't just randomly send data and traffic onto Verizon's network. That data is requested by Verizon ('s customers).