Having read the book, this review I would say is very misrepresentative. The actual book is very good and a definite read. But this article seems to have spun it into a conspiracy theory. This is the opposite of why I liked the book in the first place, it explains how bad(For consumers) things happen due to systems not conspiracies. Also how things are not bad, just could be much better. Many examples are how mistake…
That's one of the things I like most about Goldacre - he's very calm and measured compared to many people involved in these debates.
To anyone that liked Bad Pharma: I can really recommend "Bad Science" as well, which is similar but broader. In particular it has some very interesting information about "alternative" medicine and its relationship to "big pharma". He also has a great blog: http://www.badscience.net/ and occasionally gives talks - do go, if you ever get a chance to hear him speak.