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Looks by Dr. Dre

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Re: Looks by Dr. Dre

#11

There's this narrative that Apple's lack of design choice has helped them, by keeping things consistent. White headphones were, for a while, almost exclusively iPod earbuds. If you saw someone rocking a white headphone cable, you knew what was in their pocket. They've branched out a little, with colors for select devices, but for the most part their visual choices are very limited. Beats seems like they've done an ex…

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Re: Looks by Dr. Dre

#12
post #4
post #3

I find it hard to believe that apple couldn't make additional colors if they wanted. I don't think it's a lack of technological know how. They could pick that up without acquiring a entire additional company. Limited colors on the iphone or ipod make sense. For the most part, it's an item that stays in your pocket. I'm sure some people care about additional design choices, but most people solve this by buying a case…

I have to agree somewhat with this comment. In particular, is handling 60 SKU's really a huge problem with technology and management nowadays? It's a pity there's so much focus on small details like that and the color selection, because that's really not the main point, which the article does touch on - the two companies understand and heavily influence the consumer market and fashion, so the partnership makes sense.…

The water there is kind of muddy w/r/t the 5c because in addition to being available in multiple colors, it's also basically 2012's phone. They took the product that would have otherwise occupied the "value buyer" part of the lineup, with last year's old model, and relaunched it as if it were a new product.

Is it that people prefer the single-look of the 5s, or is it that they are not willing to trade the latest-and-greatest hardware for colors? Do people care more about utility than color?

Personally I like the look of the 5c better, but I wouldn't endure two years of having to enter a lockscreen PIN when I could forego the colors and get a 5s.

Re: Looks by Dr. Dre

#14
In the end, who knows why they bought them. I do wonder if Beats had design and technological patents a company like Apple would rather buy than fight over in court. I wouldn't be surprised if Apple just bought them so they could sell a premium non-earbud headset with zero legal woes or fears of being called a copycat. I mean Beats look like an Apple product from a bizaro world where Steve Jobs wasn't there to say no to everything that wasn't ultra-minimalistic. Everything else, like their design team, streaming customers, and brand is just gravy.

Apple tries hard not to be a victim of the patent war they're always reigniting. I find it hard to believe IP isn't involved in a very, very significant way here.

Re: Looks by Dr. Dre

#15
post #3

I find it hard to believe that apple couldn't make additional colors if they wanted. I don't think it's a lack of technological know how. They could pick that up without acquiring a entire additional company. Limited colors on the iphone or ipod make sense. For the most part, it's an item that stays in your pocket. I'm sure some people care about additional design choices, but most people solve this by buying a case…

I think you're right for the most part. Apple probably doesn't want tons of variation in their products, for brand recognition. How long does it take to recognize an Apple laptop? They come in only one style that is distinct from most other laptops.

But as the author said briefly, if they are really releasing an iWatch, it would be different. It isn't an item that stays in your pocket, and the style would be one of the primary reasons for wearing it for some people. And those people who buy for style wouldn't all want the exact same watch

Re: Looks by Dr. Dre

#16
post #3

I find it hard to believe that apple couldn't make additional colors if they wanted. I don't think it's a lack of technological know how. They could pick that up without acquiring a entire additional company. Limited colors on the iphone or ipod make sense. For the most part, it's an item that stays in your pocket. I'm sure some people care about additional design choices, but most people solve this by buying a case…

I tend to agree. Apple played with a lot of different colors and patterns back on the old iMacs and iBooks. Then they moved to all white, silver, and black. I doubt Apple needs the help here, Tim Cook knows a few things about managing a supply chain, and if Apple had wanted to offer the iPhone 5C in 60 colors they could have. They chose not to.

Re: Looks by Dr. Dre

#17
This article lost me at the part suggesting that Dre Beats are premium headphones. Having listened to a few different sets of these "cool" headphones I can personally think they are overpriced crap, don't think they are worth more than £20-30 tops simply based on audio quality. People are simply buying them as a fashion item!

Re: Looks by Dr. Dre

#18
post #4
post #3

I find it hard to believe that apple couldn't make additional colors if they wanted. I don't think it's a lack of technological know how. They could pick that up without acquiring a entire additional company. Limited colors on the iphone or ipod make sense. For the most part, it's an item that stays in your pocket. I'm sure some people care about additional design choices, but most people solve this by buying a case…

I have to agree somewhat with this comment. In particular, is handling 60 SKU's really a huge problem with technology and management nowadays? It's a pity there's so much focus on small details like that and the color selection, because that's really not the main point, which the article does touch on - the two companies understand and heavily influence the consumer market and fashion, so the partnership makes sense.…

>1. Google "iPhone 5C sales". Observe articles calling it, e.g., "Failure Flop" and "dismal."

Whereas in real life it sold quite well, and made a hefty profit, just not as much as Apple expected.

Other companies, including Samsung, would kill for the unit sales and protif margins of such a flop.

Re: Looks by Dr. Dre

#19
Apple already has this figured out. Perhaps it's too easy to forget the iPod, but the iPod, especially the mini, nano, and shuffle all have color as a key part of the value proposition. Apple finally did that with the iPhone 5c.

The most clever thing Apple did was the 5c colors with the different colored covers. Those haven't really taken off in a huge way, but I think that is in part due to the buying cycle of phones.

Apple gets mass personalization in a big way. You can still get your devices engraved by Apple I believe.

The only company that I've seen take a real swing at something similar is Motorola with Moto X. Too bad Google sold them.

Re: Looks by Dr. Dre

#20
post #4
post #3

I find it hard to believe that apple couldn't make additional colors if they wanted. I don't think it's a lack of technological know how. They could pick that up without acquiring a entire additional company. Limited colors on the iphone or ipod make sense. For the most part, it's an item that stays in your pocket. I'm sure some people care about additional design choices, but most people solve this by buying a case…

I have to agree somewhat with this comment. In particular, is handling 60 SKU's really a huge problem with technology and management nowadays? It's a pity there's so much focus on small details like that and the color selection, because that's really not the main point, which the article does touch on - the two companies understand and heavily influence the consumer market and fashion, so the partnership makes sense.…

Handling 60 SKUs of similar products is a big problem. Multi-variant stock control and supply chain management is troublesome at best. If one of your stores runs out of green widgets and another one only has red widgets until Tuesday, how do you reliably sell red and green ones to customers who want one without buying so much stock that you are then at risk of a loss when it is end-of-lined?

Too late, the customer has gone to another widget stockist.

(I did a lot of work in supply chain management a few years back).

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