51–60 of 60 posts
I'm a senior digital marketer who has worked both agency and client-side with anything from shoestring budgets to millions of dollars/month for close to a decade. I'd like to share some guidance on digital media and analytics that I have observed many people/companies making mistakes with. Not saying any of this to brag--just giving context so you can more effectively judge the quality of my advice. 1. Please dear go…
I write about this kind of thing quite a bit. http://www.strategicmessaging.com/marketing-communication-es... is on marcom essentials vs. nice-to-haves. http://www.strategicmessaging.com/marketing-in-stealth-mode/... is specifically on stealth-mode marketing (not quite an oxymoron). And http://www.strategicmessaging.com/strategy-for-it-vendors-a-... is the strategy (not just marketing) worksheet that a whole lot of t…
Quality stuff, have an upvote!
I'm a senior digital marketer who has worked both agency and client-side with anything from shoestring budgets to millions of dollars/month for close to a decade. I'd like to share some guidance on digital media and analytics that I have observed many people/companies making mistakes with. Not saying any of this to brag--just giving context so you can more effectively judge the quality of my advice. 1. Please dear go…
Very robust answer. Thanks for taking the time to respond!
Earlier quoted context omitted.
What if a competitor has already validated the market for me? For example, they exist and have existed for a few years, but still don't service my need. Is it valid to assume I can attack their market share?
I know that as engineers we'd like to avoid talking to strangers as much as possible, but there's simply nothing better than speaking with your potential customers. Having a competitor is a good sign, but how do you know they're profitable? How do you know they're solving the problem well enough that they're even worth imitating? How do you know they're not frustrating the hell out of their users? If you speak to pot…
Not saying that you need to have full personas, in which you include ALL motivations, demographics, customer journeys - the works - but it helps to have something on paper that you can refer to.
The beauty of it is you can always change them!
1. Figure out your market before you build anything. Talk to them, get to know them, figure out what they need. 2. Ask them for an intent to purchase or to reserve a spot in line or whatever. 3. Build landing pages and advertise them so that you can validate your ability to acquire customers before building anything. 4. Create a human machine that looks/feels like the real machine you are going to build later. 5. Sel…
Serious question regarding #1: What if I am the market because I am addressing a need I have that others have not addressed? Is the question then whether others have the same general needs? Do I get to walk around thinking I have instant validation, or am I rolling the dice on the likelihood that others have the same problem?
- Guest blog posts - AdWords - Answering questions in forums on other websites - Content marketing - Getting partners that promote or sell our services
1) Set up a Twitter page. 2) Set up a facebook page. 2) Have your branding the same on all social media. 3) Connect to relevant followers or potential customers. 4) Connect your blog posts automatically to twitter.
How do you mean by connect your blog posts automatically to twitter, you mean have twitter link to new blog posts? What tool do you use?
It also makes the short url for you. So you can track on statcounter.com how many people clicked that short url.