Live data from Hacker News

Show HN vs. TechCrunch vs. Product Hunt: what's most effective to launch a product

blog.frontapp.com

51–60 of 76 posts

Re: Show HN vs. TechCrunch vs. Product Hunt: what's most effective to launch a product

#51

The most important lesson to learn from this successful "launch" is that they iterated on their product for seven months of beta before officially launching it. How often do you see "Show HN's" of half-finished side projects with no actual customers? All the time. And the feedback is rarely good. Even if it is, the percent of qualified leads will likely be drastically lower than if you release a refined product, sinc…

I know you're talking about product launches, but you reminded me of something I've been wanting to clarify about Show HN. I hope it's ok if I share it here. It's not exactly off-topic, since Show HN is definitely for product launches—but it's for other things too.

The way Show HN has evolved over the years, the bar for it is naturally low. Show HN is for something you've made that other people can try out and talk with you about in the thread. That can be anything from a first project or weekend hack to a feedback-honed product like you've described above. The only rules are (a) you made it and (b) it works.

By "it works" I mean that it isn't a landing page or an email signup or a fundraiser, but rather something other people can play with and give feedback and ask questions about. That definitely includes new products, but also other things. Who knows what people might come up with! It just has to be interesting.

A risk with setting the bar too high is that some users will feel like contributing isn't for them. We want to avoid that. There are many talented people who maybe haven't done anything of their own yet, or haven't yet shared what they've done, or who suffer from that curse of our field, impostor syndrome. It's painfully easy to look at the polished work of others and think, "I could never do that". One reason we want Show HN to be welcoming to all levels of work is so there will be plenty of examples where people think, "I could do that". Not as in "meh, that's nothing," but in the DIY spirit of "hey, me too".

But the main reason is that many kinds of things—including seemingly trivial things—can be interesting. There's a secret relationship between the high and the low. They thrive together.

Masterful paintings are wonderful but first sketches are interesting too, especially in a workshop or a studio, which is the kind of place we want HN to be. Besides, first sketches have a way of turning into something masterful later. Most won't, but some will, and we love it when HN helps that happen.

Re: Show HN vs. TechCrunch vs. Product Hunt: what's most effective to launch a product

#52

The most important lesson to learn from this successful "launch" is that they iterated on their product for seven months of beta before officially launching it. How often do you see "Show HN's" of half-finished side projects with no actual customers? All the time. And the feedback is rarely good. Even if it is, the percent of qualified leads will likely be drastically lower than if you release a refined product, sinc…

Maintaining control of your launch is important as well.

I recall seeing discussion on Product Hunt recently where founders were worried about their product being submitted without their knowledge, effectively launching them before they're ready in a beta/soft launch state.

Obviously that would be bad, but it's potentially even worse, because (as far as I know) you only get one shot at Product Hunt.

If this has actually happened or not, I'm not sure. There were a lot of founders worried about it though.

Per the discussion, I believe rrhoover said they're looking into ways to address that, and the prevailing consensus was to lock down your beta. Some other ideas were additional provisions in beta tester NDAs, and Product Hunt implementing some type of blacklist system to prevent premature submissions.

Personally I would just have a bare minimum public-facing website during beta, though it seems that this would inhibit your ability to get beta users unless you're either well connected or your product is hyped.

Of course, this same phenomenon has been happening with HN for years now, the difference being it's much more rare because HN isn't laser-focused on new products, and its submission volume is massive.

Re: Show HN vs. TechCrunch vs. Product Hunt: what's most effective to launch a product

#53
We had similar numbers with Planleaf, minus TC. Except our conversion rates were quite high, but that lends itself to the product more than anything. Great job with Front App. 7 months is a long time. I think StatusPage.io waited a long time before doing their Show HN as well.

Re: Show HN vs. TechCrunch vs. Product Hunt: what's most effective to launch a product

#54

Earlier quoted context omitted.

The way to get selected to submit or comment appears to be ryans buddy or that buddies buddy. Its a really misogynistic way to do it and minoritys and women seem to be under represented. I am sure if he chimed in here, he would say something along the lines of "We are super excited to open it up to everyone but want to do things correctly and not hurt the quality! With that in mind we are only letting a few people in…

Product Hunt started with my startup friends -- mostly guys, not dissimilar from Silicon Valley in general. You're absolutely right that Product Hunt needs more gender diversity and it's something we're working on. This topic has been on my mind well before it came up in a recent thread on PH ( http://www.producthunt.com/posts/made-with-code ). Erik and I spent the last few weeks emailing dozens of women in the commu…

Open it up to everyone, that's how you can make it more inclusive.

edit: The invite-only thing is incredibly lame. I signed up a few minutes ago to see what product hunt was all about because it was being discussed in this thread (never heard of it before). I doubt I'll lose any sleep over forgetting its existence.

Re: Show HN vs. TechCrunch vs. Product Hunt: what's most effective to launch a product

#55
post #51

The most important lesson to learn from this successful "launch" is that they iterated on their product for seven months of beta before officially launching it. How often do you see "Show HN's" of half-finished side projects with no actual customers? All the time. And the feedback is rarely good. Even if it is, the percent of qualified leads will likely be drastically lower than if you release a refined product, sinc…

I know you're talking about product launches, but you reminded me of something I've been wanting to clarify about Show HN. I hope it's ok if I share it here. It's not exactly off-topic, since Show HN is definitely for product launches—but it's for other things too. The way Show HN has evolved over the years, the bar for it is naturally low. Show HN is for something you've made that other people can try out and talk w…

Would you guys consider adding /show like you have /ask?

Show HN is best HN.

Re: Show HN vs. TechCrunch vs. Product Hunt: what's most effective to launch a product

#56

The most important lesson to learn from this successful "launch" is that they iterated on their product for seven months of beta before officially launching it. How often do you see "Show HN's" of half-finished side projects with no actual customers? All the time. And the feedback is rarely good. Even if it is, the percent of qualified leads will likely be drastically lower than if you release a refined product, sinc…

you have a valid point here but isn't the whole purpose to get the product in front of people's eyes as soon as possible to validate?

Re: Show HN vs. TechCrunch vs. Product Hunt: what's most effective to launch a product

#57
post #6

Worth noting is that this was essentially number one on product hunt, above all other items. Meaning, the product hunt results shown are the absolute best result you could hope for and most users will receive a far smaller amount of visits. PH gets a bit of hype because its invite only and people assume it has a big impact, but for most folk it would be much more impactful for their launch to even be on a smaller tec…

A good rule of thumb with Hacker News is that you get 90-100 unique visitors for every upvote on a post given that it hits the front page. (as someone whose blog has hit the top of HN multiple times, I can attest to this) The app received 6100 hits with 76 HN points, so that's a good estimate. I'm not a fan of Product Hunt because it's an echo chamber personified. It's what happened to Quora, and I don't think that s…

Yeah my stats were 100:1 too: http://williamedwardscoder.tumblr.com/post/18839832580/reddi...

Re: Show HN vs. TechCrunch vs. Product Hunt: what's most effective to launch a product

#58
post #25

Are your customers likely to be other startups or related companies? If not, then probably none of the above. "Wherever your customers hang out" is the right answer.

Yes, this can't be emphasized enough!

For instance, I've had LiberWriter on the front page a few times, and it basically does not convert, at all. Most people here can make their own eBooks without problems. Our target market are self-published authors who are not at all technical and need some help.

Re: Show HN vs. TechCrunch vs. Product Hunt: what's most effective to launch a product

#59
post #51

Earlier quoted context omitted.

I know you're talking about product launches, but you reminded me of something I've been wanting to clarify about Show HN. I hope it's ok if I share it here. It's not exactly off-topic, since Show HN is definitely for product launches—but it's for other things too. The way Show HN has evolved over the years, the bar for it is naturally low. Show HN is for something you've made that other people can try out and talk w…

Would you guys consider adding /show like you have /ask? Show HN is best HN.

I've emailed you. :)
Post reply on HN