Earlier quoted context omitted.
Yeah, the most interesting part of this article is that, if true, it seems like Tinder was kind of a pseudo-startup, a subsidiary of an established corporation given a more media-friendly backstory by positioning it as a startup. In retrospect I'm surprised that kind of thing isn't more common. (Or maybe it is?)
This sort of thing is, in my experience, quite common, but rarely successful. Large companies are aware of the innovator's dilemma and try to form skunkworks teams to find the Next Big Thing. But the problem is that most seem unable to assemble the right people, and give them the right autonomy, to really enable them to behave in a startup-like manner. Instead it just becomes recruitment joke where recruiters say "it…
So why wouldn't that approach work for something like online dating?