What is missing from the implementation from Google, that Google really needs to be "fair" is an OPT OUT.
You see when I go in and fix a reputation by outranking bad stuff with good, the bad stuff is still there if you know what you are looking for.
BBC JOHN DOE KILLS BABYSITTER is not going away, just not showing up when you Google JOHN DOE BABYSITTER because I will have place the top 40 results with things about How awesome SUSAN THE 16 YEAR OLD is who is now JOHN DOE's babysitter.
If Google did an OPT OUT, you would be able to say, "I am John Doe of Hicksville, IN" here is my picture, remove me from the interwebs. And nothing about you would be there. No good, No Bad.
Is this just me having sour grapes that my business of shaping reality is going away? No. If anything this is good for business. People will want what the EU has and flock to me.
For those who think I am a bad person. Yeah, I know that http://www.blackwaterops.com didn't pick its name because we thought we were the good guys.
But at the same time a lot of what we do is good. We work with organizations that share the name with bad people. You know how hard it is when you share the name with a serial killer to get a job even after that serial killer was executed?
You know how hard it is to recover from stuff 20+ years after the the Jack in the Box ecoli outbreak?
Or being named Play Boy's Hottest X and then trying to get a job working with kids? Even if you didn't ask to be associated with Play Boy?