You're a little company, now act like one
blog.asmartbear.com
You're a little company, now act like one
1–10 of 56 posts
Re: You're a little company, now act like one
#2Excellent advice. In a related note, why do all those Enterprise Software Startups appear to have the same website? The one that has different links about how FooSoft can help for each different industry, and you have to go to wikipedia to find out what the product really does?
The only thing I can come up with is someone must like those websites that contain zero information, but who is it, and why?
Re: You're a little company, now act like one
#3Very enjoyable read. I twitterfollow a number of local startup cultists, errr, "enthusiasts" that I think would be wise to consider some of this.
Re: You're a little company, now act like one
#4I love the advice given in this article. In working on putting together a little company of my own, I often find myself looking at what seems to be "accepted" and trying to steer in that direction. This creates a lot of fluff in my language and, honestly, I end up with something that I don't think I'd even be interested in trying.
Keeping it simple and honest always sounded like a good idea, but the fact that people have shown that it can work is a big confidence booster.
Re: You're a little company, now act like one
#5...is the leading provider of...
Unless you're McDonalds, Microsoft, or Walmart, this is guaranteed bullshit that just makes you look stupid.
For many cases, OP provides great advice. While some customers feel more comfortable with the stableness of a large institution, just as many feel more comfortable with the attention they'll get from someone small and hungry. For many of us here, we should use that to our advantage.
Re: You're a little company, now act like one
#6Excellent advice. In a related note, why do all those Enterprise Software Startups appear to have the same website? The one that has different links about how FooSoft can help for each different industry, and you have to go to wikipedia to find out what the product really does? The only thing I can come up with is someone must like those websites that contain zero information, but who is it, and why?
"...someone must like those websites that contain zero information..."
My guess is that the less you say about yourself, the less corporate drones have to eliminate you in their RFP process.
Re: You're a little company, now act like one
#7My favourite "pretending to be big" line I see little guys using is: "With more than 20 years experience" based on 4 guys in the firm, each 5 years out of university.
Re: You're a little company, now act like one
#8A bit of meta-commenting but the "Welcome HN" banner which encourages us to upvote the story put me right off. I'll vote it up if I like it, not because you customized your site to "Welcome" me because I read HN.
Re: You're a little company, now act like one
#9I agree wholeheartedly. Writing corpspeak on your website may be 'safe', but it's not only boring -- it's totally unmemorable. Even if people hate your corporate image, if they remember you, you've already made a significant step in the right direction.
Re: You're a little company, now act like one
#10[deleted]