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Everything Is Bullshit: A Book by Priceonomics

priceonomics.com

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Re: Everything Is Bullshit: A Book by Priceonomics

#51

Post by alttab »

patcon wrote: post #47
rohin wrote: post #40

Earlier quoted context omitted.

Hi there, I work at Priceonomics. Thanks for the suggestions. We'll probably do a blog post about our marketing strategy of this book, but I wanted to address your point that the book had reviews as soon as it launched on Amazon. How is that even possible? Many people had advanced copies of various drafts of the book. When the book went live this morning we emailed all of them letting them know it was up there. Hence…

Thanks. I was assuming some fake reviews were a ironic piece of guerilla marketing :)

I can't imagine that condoning astroturfing would be good for business, either as a retailer (Amazon) or a book author.

Re: Everything Is Bullshit: A Book by Priceonomics

#52

Post by alttab »

drpgq wrote: post #17
beggi wrote: post #4

I've enjoyed Priceonomics blog posts and will probably get the book. Anyone remember when this was a pricing service startup though? Did they pivot to writing?

Has anyone jumped into the pricing service niche? I liked the pricing as well.

Black Locus, from Austin TX, was acquired by Home Depot for dynamic pricing [1].

[1]: http://techcrunch.com/2012/12/17/home-depot-acquires-data-dr...

Re: Everything Is Bullshit: A Book by Priceonomics

#53

Post by alttab »

coffeecodecouch wrote: post #38
blisterpeanuts wrote: post #22

I guess when you can't think of a creative title, just use a profanity. I don't want my 9-year-old to be exposed to this kind of language either on the coffee table or on the tablet, so I won't be buying the book. Could you put out a PG-rated version for those of us prudish and old-fashioned types?

A simple solution is to not leave this book out for your 9-year-old (or realize your 9-year-old really isn't interested). You can't seriously expect them to release a PG alternative.

Or expect to be able to shelter your children forever.

Source: Not a dad.

Re: Everything Is Bullshit: A Book by Priceonomics

#54

Post by shitgoose »

blisterpeanuts wrote: post #22

I guess when you can't think of a creative title, just use a profanity. I don't want my 9-year-old to be exposed to this kind of language either on the coffee table or on the tablet, so I won't be buying the book. Could you put out a PG-rated version for those of us prudish and old-fashioned types?

Just put this book with the rest of your magazines.

Re: Everything Is Bullshit: A Book by Priceonomics

#55

Post by parasitius »

rohin wrote: post #40
ChuckFrank wrote: post #35

It seems like the Amazon reviews might be stacked. There certainly are a ton of them popping up at 10 am this morning. Plus you can always tell a sock puppet review when they don't actually mention content and say things like "Greatest Book Evah" instead. I know it's important to appear that the book is a proven reading experience, and reviews are the essential way to do that, but fake/paid/friend reviews just raise…

Hi there, I work at Priceonomics. Thanks for the suggestions. We'll probably do a blog post about our marketing strategy of this book, but I wanted to address your point that the book had reviews as soon as it launched on Amazon. How is that even possible? Many people had advanced copies of various drafts of the book. When the book went live this morning we emailed all of them letting them know it was up there. Hence…

I cannot believe that it's still friggin necessary to explain this simple fact that some people have an advanced copy of a book and so are able to put up a review right away. And what's even worse is if you have to explain this to a technical person... Jesus

Thanks so much BRILLIANT GUY for enlightening us to your brilliant review fraud theory. We are all more retarded now.

Re: Everything Is Bullshit: A Book by Priceonomics

#57

Post by beamatronic »

alttab wrote: post #51
patcon wrote: post #47

Earlier quoted context omitted.

Thanks. I was assuming some fake reviews were a ironic piece of guerilla marketing :)

I can't imagine that condoning astroturfing would be good for business, either as a retailer (Amazon) or a book author.

Unless it's a case study for their NEXT essay

Re: Everything Is Bullshit: A Book by Priceonomics

#58

Post by beamatronic »

atwebb wrote: post #25
pgrote wrote: post #14

The fake praise at the top is a great touch. All the reviews on amazon are 5 stars, too.

For anyone that wants to skim them: "I hope everyone reads this book and learns about the cruel business of selling pets." - Bowser, a dog "I can confirm I make money - making you feel bad about yourself." - Marketing Executive "We've finally been bested in the battle for best book with 'onomics' in the title." - Freakonomics "Buying this book was the best decision I ever made." - You, in the Future "I didn't really…

Can't forget:

"I only read the title, but I entirely agree with everything in this book." - Internet Commenter

Re: Everything Is Bullshit: A Book by Priceonomics

#59

Post by parasitius »

ivansavz wrote: post #48
blisterpeanuts wrote: post #22

I guess when you can't think of a creative title, just use a profanity. I don't want my 9-year-old to be exposed to this kind of language either on the coffee table or on the tablet, so I won't be buying the book. Could you put out a PG-rated version for those of us prudish and old-fashioned types?

> this kind of language Could you explain a bit about this? Is this an American thing? Two different online advertisement platforms refused to place ads for my book because of the "swear word" in the title. I didn't get it... To me bullshit isn't a swear word at all... except for the unpleasant graphical nature of reference, I would classify it totally in a different category from other swear words. It like a strong…

As a 10 year old boy, I can assure you saying 'bullshit' is a good way to get the shit smacked out of me. Other words that enrage 4th grade teachers and lead to trips to the principal's office include: suck, jeez (because it is pseudo for Jesus, hence almost taking God's name in vain), freaking (because the INTENT is to say fucking but in a wussy way), shoot (because the intent is to say SHIT), gaywad, and 'shiver me timbers'.
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