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Wingify Launches A New A/B Testing Platform For People Without Coding Experience

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Re: Wingify Launches A New A/B Testing Platform For People Without Coding Experience

#2

Post by paraschopra »

Hello, CEO here. We had been working on a completely new version of Visual Website Optimizer (called VWO). Here's the launch post: https://vwo.com/blog/launching-new-vwo/

Happy to answer any questions on what's new and what's our vision of A/B testing.

Re: Wingify Launches A New A/B Testing Platform For People Without Coding Experience

#3

Post by sid_xervmon »

paraschopra wrote: post #2

Hello, CEO here. We had been working on a completely new version of Visual Website Optimizer (called VWO). Here's the launch post: https://vwo.com/blog/launching-new-vwo/ Happy to answer any questions on what's new and what's our vision of A/B testing.

This is really great progress. I will give it a try and let you know of my feedback.

Re: Wingify Launches A New A/B Testing Platform For People Without Coding Experience

#6

Post by trjordan »

paraschopra wrote: post #2

Hello, CEO here. We had been working on a completely new version of Visual Website Optimizer (called VWO). Here's the launch post: https://vwo.com/blog/launching-new-vwo/ Happy to answer any questions on what's new and what's our vision of A/B testing.

High-level, I think that's a great message. Having moved out of engineering and into marketing, I like tools that don't force me to code. There's a pretty good correlation between "doesn't require a dev" and "easy to use, even if you could write code".

On the other hand, Optimizely is sending basically the same message. Is there something that you're doing differently than them? Or are you just trying to do what they do, but better?

Re: Wingify Launches A New A/B Testing Platform For People Without Coding Experience

#7

Post by paraschopra »

trjordan wrote: post #6
paraschopra wrote: post #2

Hello, CEO here. We had been working on a completely new version of Visual Website Optimizer (called VWO). Here's the launch post: https://vwo.com/blog/launching-new-vwo/ Happy to answer any questions on what's new and what's our vision of A/B testing.

High-level, I think that's a great message. Having moved out of engineering and into marketing, I like tools that don't force me to code. There's a pretty good correlation between "doesn't require a dev" and "easy to use, even if you could write code". On the other hand, Optimizely is sending basically the same message. Is there something that you're doing differently than them? Or are you just trying to do what they…

We're evolving from just being an A/B testing tool to being a comprehensive platform for optimizing conversions. This means features like heatmaps, IdeaFactory, website reviews and personalization.

The whole package together allows a marketer to do regular conversion optimization (and not just A/B testing). Check out the feature set at http://vwo.com/features

Re: Wingify Launches A New A/B Testing Platform For People Without Coding Experience

#10

Post by trjordan »

paraschopra wrote: post #7
trjordan wrote: post #6

Earlier quoted context omitted.

High-level, I think that's a great message. Having moved out of engineering and into marketing, I like tools that don't force me to code. There's a pretty good correlation between "doesn't require a dev" and "easy to use, even if you could write code". On the other hand, Optimizely is sending basically the same message. Is there something that you're doing differently than them? Or are you just trying to do what they…

We're evolving from just being an A/B testing tool to being a comprehensive platform for optimizing conversions. This means features like heatmaps, IdeaFactory, website reviews and personalization. The whole package together allows a marketer to do regular conversion optimization (and not just A/B testing). Check out the feature set at http://vwo.com/features

Nice, got it!
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