It gets pretty interesting when you connect all the pieces Google now has. You car has build in Android device. Your home is monitored and controlled with Nest devices. On your wrist you carry Android wearable. Google Glass tracks what you see. For online activities you use Google products (Chrome, Gmail, Calendar). You consume your media via Android table or Chromecast. Google knows about your your car. It knows how…
I've been burnt so many times by Google I've lost count. Shutting down the Finance API, banning me from Adsense without explanation, shutting down Reader, cutting email deliverability across gmail from my server. Tying the wrong product reviews to my website on Google search.
I don't want one company to rule the internet. I don't want a MS-esque services monolith. I want a few product-focussed companies like Nest to exist and compete indepently using open standards.