We Have No Idea If Online Ads Work
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We Have No Idea If Online Ads Work
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Re: We Have No Idea If Online Ads Work
#2Plus research paper, "Consumer Heterogeneity and Paid Search Effectiveness: A Large Scale Field Experiment" without the paywall: http://faculty.haas.berkeley.edu/stadelis/tadelis.pdf
Re: We Have No Idea If Online Ads Work
#3this seems to be based on a study done by ebay, who had an atrocious ppc campaign. it was run by monkeys. really no wonder they didn't achieve any good or predictable results.
http://www.searchenginejournal.com/how-not-to-run-a-ppc-camp...
Re: We Have No Idea If Online Ads Work
#4We have no idea if ads work anywhere but it doesn't stop the ad industry.
Re: We Have No Idea If Online Ads Work
#5We have no idea if ads work anywhere but it doesn't stop the ad industry.
My previous employer was a company doing hundreds of millions in revenue per year built almost exclusively on ppc advertising.
I think the question is not whether ads work, but when and in which cases do they work.
Re: We Have No Idea If Online Ads Work
#6There are also new annoying features of online advertising that might turn consumers off. Even after buying something I frequently see ads for the same exact product from the same exact vendor for several days. For some reason this annoys me so much that it turns me off from the vendor.
Re: We Have No Idea If Online Ads Work
#7There are also new annoying features of online advertising that might turn consumers off. Even after buying something I frequently see ads for the same exact product from the same exact vendor for several days. For some reason this annoys me so much that it turns me off from the vendor.
It's called remarketing. If they're showing you an ad for a product you actually bought, they're doing it wrong. It's supposed to show you an ad for something you looked at, but didn't buy.
Re: We Have No Idea If Online Ads Work
#8Ad impressions don't work. Twitter & Facebook can't monetize. Facebook paid >20B for companies that don't sell ads.
Re: We Have No Idea If Online Ads Work
#9We have no idea if ads work anywhere but it doesn't stop the ad industry.
My previous employer was a company doing hundreds of millions in revenue per year built almost exclusively on ppc advertising. I think the question is not whether ads work, but when and in which cases do they work.
What do they sell?
Re: We Have No Idea If Online Ads Work
#10We have no idea if ads work anywhere but it doesn't stop the ad industry.
Yeah we do: Coca-cola <-- The product offers no value other than "brand". (Brand is advertising).