Earlier quoted context omitted.
I'm not sure I agree about "typically" although I certainly agree that marketing can be used in that way. Why is value much more likely to be destroyed as a result of marketing? Per unit of product I can see that this is the case as some of the value must be spent on marketing, but if more product is sold than would have been otherwise extra value can be created overall. Engineers are also not philanthropists. I don'…
> Per unit of product I can see that this is the case as some of the value must be spent on marketing You got it perfectly. > but if more product is sold than would have been otherwise extra value can be created overall. But selling product does not equate to value creation, it equates to an exchange. I'm not sure why I am incapable of communicating this point more clearly, but value creation is a totally different t…
I think this is the bit I don't understand. Will have a think and get back to you