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Startup advice: cold recruiting

stripe.com

41–50 of 116 posts

Re: Startup advice: cold recruiting

#41

> Always have the ping come from a non-recruiter. I got an email a few days ago from the CEO of a startup in SF. In the email, he followed all of the rules in this email, including trying to get face-to-face chat by offering to get coffee. I'm not really looking for a job but I am open to new opportunities, so I replied and agreed to get coffee. The response comes from a recruiter. What? The CEO sends me an email and…

Interesting! This may explain what happened to me recently.

I got an recruitment email that looked to be from the CTO of a startup. From their site, it appeared to be a ~50-150-person operation, so not a case of "everyone does everything".

I was planning to respond something like, "Whoa, you're the CTO and you're recruiting people yourself? That's pretty hardcore!" (Or something less goofy, I don't know.)

I didn't, but based on your experience, it was probably some kind of trick like that.

Re: Startup advice: cold recruiting

#42

> Always have the ping come from a non-recruiter. I got an email a few days ago from the CEO of a startup in SF. In the email, he followed all of the rules in this email, including trying to get face-to-face chat by offering to get coffee. I'm not really looking for a job but I am open to new opportunities, so I replied and agreed to get coffee. The response comes from a recruiter. What? The CEO sends me an email and…

Oof that's rough. I guess a sixth point is "follow through on your commitment" — baiting and switching is a lot worse than having never sent the email in the first place.

Re: Startup advice: cold recruiting

#43
"Always have the ping come from a non-recruiter," is a great point, and key to pushing your response rates over the top.

Before starting https://www.mightyspring.com, which reduces the need for this tactical dance all together, I was a full-time technical recruiter. Often I found that if it was especially important to get ahold of a particular person, I could increase my chances by removing my email signature (which contained my title). Same logic, of course.

Traditional recruiting (cold calls/emails) has jumped the shark. Signal-to-noise ratios are poor, causing prospective recruits to assume messages are spam/trash.

It's not that these people aren't interested in new opportunities — they are! — but only opportunities that match their specific, mostly unspoken, criteria. As someone on the sending side of a cold email, you're generally not privy to this criteria.

People should have a truly safe way to tell the world, "I want to hear about opportunities from Stripe", without risking their current job in any way. We make this possible at Mighty Spring and call it "Passive Job Search".

Re: Startup advice: cold recruiting

#44
post #37
post #5

Earlier quoted context omitted.

That is pretty impressive. I guess more people respond to cold email/calling than I would have thought. Personally, I always click spam on that kind of thing unless I've shown somewhere that I'm actively searching.

Remember that his emails are coming from Stripe. If you're recruiting for generic unknown startup expect your response rates to be lower.

I don't do recruiting and I don't work for a startup. ;)

But this is true.

Re: Startup advice: cold recruiting

#45
post #29
post #7

As someone on the receiving end of these emails, the point about demonstrating some knowledge of who I am or what I've done in the opening of the email is essential. It's almost guaranteed a reply, even if the opportunity doesn't seem immediately interesting. It's amazing how virtually none of the recruiting emails I've received do that.

Out of curiosity, why do you tend to reply to recruiting emails when they demonstrate some knowledge of who you are? Although most recruiters don't do that, it's still fairly well-known (at least around here) that recruiters should do that at the bare minimum. So it seems to me that a mention of some fact about my life or work just means their recruiting team is more well-managed or -staffed. Maybe they tell their re…

oddevan and amirmc both point out parts of why I'd afford a reply, but it's also a signal to me that the person is at least asserting they believe something about the opportunity, having researched me ahead of time, is worth my time, even if I don't immediately see it from the initial email. It also helps me to form a what will hopefully be a useful reply, having at least partially understood where they're coming from.

Most of the time, I get emails from recruiters for things that are nowhere close to my areas of expertise or what I've publicly talked about, and they could've saved both of us the time if they did just spend 5 minutes looking me up. It boggles my mind sometimes how they thought I'd be interested or even qualified. I used to reply back to those recruiters as well asking how they came across me, and usually received nothing back.

So it may just be a gimmicky tactic, but it's one that works, at least with people like me. I should be so lucky to have every recruiting email demonstrating some knowledge about me or what I've done.

Re: Startup advice: cold recruiting

#46
post #42

> Always have the ping come from a non-recruiter. I got an email a few days ago from the CEO of a startup in SF. In the email, he followed all of the rules in this email, including trying to get face-to-face chat by offering to get coffee. I'm not really looking for a job but I am open to new opportunities, so I replied and agreed to get coffee. The response comes from a recruiter. What? The CEO sends me an email and…

Oof that's rough. I guess a sixth point is "follow through on your commitment" — baiting and switching is a lot worse than having never sent the email in the first place.

Agreed. It gives me a bad impression, which means I'm less likely to want to actually meet up with them, and that puts me in the awkward position of having agreed to meet for coffee and then now declining further invitations. I don't want to burn any bridges, but at the same time, I'm not interested in working with someone who'll do the bait-and-switch. It puts me in a very difficult situation.

Argh.

Re: Startup advice: cold recruiting

#47
post #41

> Always have the ping come from a non-recruiter. I got an email a few days ago from the CEO of a startup in SF. In the email, he followed all of the rules in this email, including trying to get face-to-face chat by offering to get coffee. I'm not really looking for a job but I am open to new opportunities, so I replied and agreed to get coffee. The response comes from a recruiter. What? The CEO sends me an email and…

Interesting! This may explain what happened to me recently. I got an recruitment email that looked to be from the CTO of a startup. From their site, it appeared to be a ~50-150-person operation, so not a case of "everyone does everything". I was planning to respond something like, "Whoa, you're the CTO and you're recruiting people yourself? That's pretty hardcore!" (Or something less goofy, I don't know.) I didn't, b…

I generally don't respond to recruiters because they usually don't know what the hell they're talking about. They see the word "Javascript" on my LinkedIn profile and then pitch me Front-End Development positions (despite the fact that the last time I held that title was in 2008) and ignore the fact that my primary skills in the last 6 years have been back-end related. Frustrating. So I generally don't reply.

This email from "the CEO" was well written and actually took into account my most recent activity. The combination of appearing that it came from the CEO and that they actually did some research suggested that they actually wanted me, and weren't just flooding everyone with recruitment letters. But then there was the whole bait-and-switch thing, so... I'm really frustrated right now.

Re: Startup advice: cold recruiting

#48

> Always have the ping come from a non-recruiter. I got an email a few days ago from the CEO of a startup in SF. In the email, he followed all of the rules in this email, including trying to get face-to-face chat by offering to get coffee. I'm not really looking for a job but I am open to new opportunities, so I replied and agreed to get coffee. The response comes from a recruiter. What? The CEO sends me an email and…

> YOU contacted me, not the other way around. You have the burden of proof of attracting me to your company. You should be the one jumping through hoops, not me.

Yes.

I get contacted by a headhunter that says they know of a company looking for engineers. I go on an interview and someone at the company asks me very officiously, "Why do you want to work for this company?" I respond, "I don't know that I do want to work here. I have a job. The headhunter called me and told me there was an opportunity here so I came to check it out". The interviewer didn't say anything, but their expression was slightly shocked. I guess I was supposed to launch into a pitch about how it was always my dream to work at that company.

I think you put your finger on it. They present it to you as the CEO begging you to come work at the company. Then you start finding out it is a bait and switch, they want you to play the role of a desperate job seeker, begging some low-level manager for an opportunity to work at the company.

It's a power thing. We see CEO's here and in the tech news complain that they can't find good technical talent. Yet every part of the job process is designed to demonstrate they have the power in the relationship from the offset. They want references - before you have a job offer often, they want you to ask a favor from two to three people to sing your praises to them. If you tell them you won't give them references until it's the last step before a job offer they look surprised. Or they just hand you a form to fill out, which will be incomplete if you don't put references. They want you to come interview for hours in the middle of your work day. Often you get there and they tell you some important person who has to interview you to get the job is not there, and you have to come back again. You also have to go through the indignity of not being candid - if you want the job offer. When they ask you why you left your last company, that your boss was a jerk is not an acceptable answer. If they ask you about unit tests at your current job, and you say you have asked management to allow time for putting in unit tests but they refused - it becomes your fault that your management told you no. And on and on and on. That I have to ask for a favor from 2-3 former coworkers or bosses that they give me a reference every time I apply for a job is probably the most annoying part.

Who wants to go through all of this? It's why a lot of my jobs are at companies my friends work for. At least I know the score before I go in.

Re: Startup advice: cold recruiting

#49
From a job seeker approach, I'd think the 'opposite' of this is also effective (and what I'd suggest). Particularly the proof of work inclusion, which shows employers and hiring managers that you took some care in the contact. If someone emailed gdb and included much of this same information, I'd hope that they'd likely get an interview.

Hey gdb, I just read your blog post about Open Source Retreat and love how Stripe is supporting the community. I'm a senior engineer with KNOWN COMPANY on the KNOWN PRODUCT team. Would you be interested in getting together for a cup of coffee to talk about what it's like to work for Stripe?

Re: Startup advice: cold recruiting

#50

> Always have the ping come from a non-recruiter. I got an email a few days ago from the CEO of a startup in SF. In the email, he followed all of the rules in this email, including trying to get face-to-face chat by offering to get coffee. I'm not really looking for a job but I am open to new opportunities, so I replied and agreed to get coffee. The response comes from a recruiter. What? The CEO sends me an email and…

You can of course achieve the same "the top guys at this growing company are sufficiently interested in me for this not to be an HR-lead timewaste" effect with a senior non-recruiter email that's actually honest, more along the lines of

My colleague Bob was impressed by your [personalised details]. I've asked Bob to look for people with X and our stack is based entirely on Y which I understand you're very familiar with. If you're interested in working on Z in future perhaps you and Bob could grab a quick coffee, and if that works out I'd love to have the chance to learn more about [personalised detail] for myself at some point.

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