Earlier quoted context omitted.
A business needn't go for as broad a market as they could, and is often rewarded by targeting (and really resonating with) a narrow niche. Due to the name I immediately felt right at home, that this was totally for me. "Feel Better. Code Better. Level Up."? Heck yeah, speaks right to me. I signed up without hesitation and enjoyed a nice 26 minute break from coding. Something aimed at "office workers who sit all day"…
The idea of a pragmatic plan to get in shape appealed to me as a programmer, but I read this kind of language and cringe: "Feel Better. Code Better. Level Up." "Being healthy will make you a better programmer." I think the "hacker" market can be captured without being so patronizing.
This resonates with me more than "...Level Up.", because it's true. When I was working out my whole body worked better, including my brain, so I appreciate that angle in the marketing.