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Amazon Fire Phone

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241–250 of 429 posts

Re: Amazon Fire Phone

#241
The trojan feature for Amazon is the eye-tracking. Tracking a user's gaze while they are shopping is the ultimate way to increase sales, and this extends to eye-tracking while a user is browsing. I imagine that even Google would want the information that Amazon is going to generate.

Re: Amazon Fire Phone

#242

The market positioning here seems very un-Amazon. "Your margin is my opportunity" is probably my favorite Bezosism. Given that perspective and Apple's very cushy margins, I expected Amazon not to approach the market with an expensive phone packed with new features, but to approach the market from the bottom, with a good phone that is free or nearly free. The problem, of course, is that Google seems to have that segme…

> I expected Amazon not to approach the market with an expensive phone packed with new features, but to approach the market from the bottom, with a good phone that is free or nearly free.

It'd make sense to price the phone high at release, both to maximize revenues and establish the phone as expensive ('good' in consumer's minds), and then slowly mark the price down while your supply chain ramps up.

Re: Amazon Fire Phone

#244
post #203

Earlier quoted context omitted.

You're saying that Amazon will be the big winner in the long run because they can control the phone, and the products you buy on Amazon? If I'm interpreting that correctly, I don't see how that holds. People use smartphones/tablets/televisions to consume many things. Amazon products are just one of them. I don't think that just because controlling the entire product ecosystem would work to Amazon's advantage means th…

Google sells you a device so they can show you an ad encouraging you to buy a rake. In turn Google gets a sliver of the profits from selling a rake in the form of ad revenue. Amazon sells you a device so they can show you an ad encouraging you to buy a rake. Amazon sells you the rake, has it delivered in 2 days, and makes 100% of the profit. It's not that people will actively look for that integration, but that it ex…

That doesn't get Amazon any market share, it just increases their profits - assuming that they can get anyone to buy it in the first place. And even if the money starts rolling in, that's not going to be able to overcome the legendary inertia of the Google Play and Apple app stores. Google and Apple already have the "dump billions on it until people buy it" angle covered.

Re: Amazon Fire Phone

#245

The market positioning here seems very un-Amazon. "Your margin is my opportunity" is probably my favorite Bezosism. Given that perspective and Apple's very cushy margins, I expected Amazon not to approach the market with an expensive phone packed with new features, but to approach the market from the bottom, with a good phone that is free or nearly free. The problem, of course, is that Google seems to have that segme…

Why does this seem to be targeted at Android? If anything, I would say the price differential between this and good android phones reflects that it might be more an iphone competitor if anything, and so it seems to be more targeted at Apple.

I would say the price differential between this and good android phones

The Galaxy S5 is a $600 device. The HTC One is a $600 device. The LG G3 is a $600 device. The iPhone is a $600 device.

I'm not seeing the price differential.

However, the notion that this competes with either Android or the iPhone is utter nonsense, and we saw exactly the same noise with the Kindle Fire. People seem to have some need to try to assuage their corporate leanings that it's "someone else's problem".

Only it's a smartphone. People buy smartphones, not brands, even if they have brand associations. This device, just like every device, is in the mix for people who are considering a smartphone and who don't attach their ego to a company.

Re: Amazon Fire Phone

#246

Earlier quoted context omitted.

This is interesting I think... iPad: Kindle Fire, Nexus 7 Apple TV: Kindle Fire TV, Chromecast iTunes: Amazon Prime Streaming TV + now music, Google Play iPhone: Kindle Fire Phone, Nexus 4 I think they're all playing for the same territory. The big difference seems to be that Apple really only sells the technology. Google sells the technology so that they can sell advertising for third party products. Amazon has the…

Google sells the technology so that they can sell advertising for third party products. I see this a lot of HN, and I wonder if people are just assuming? To put it into context, I see far more ads on my iPad and iPad Touch than I ever have on my Nexus 5. Outside of the money Google makes from their book, video, and apps stores, they sell the technology to ensure that their services remain viable, and cannot be cut ou…

>They make the platform so Google has less concern about being cut out of the ecosystem.

True, but let's not ignore that their core business is selling advertising. Before Android came along that business was at the mercy of Apple (in the mobile space anyway).

>I mean we see the paradox on here constantly where people will gloat about how much more valuable iOS users are to advertisers, but then that Android is a platform for ads.

Android isn't specifically a platform for ads, but it was indeed built so that Google wouldn't lose the ability to serve ads on mobile hardware.

Re: Amazon Fire Phone

#247

The market positioning here seems very un-Amazon. "Your margin is my opportunity" is probably my favorite Bezosism. Given that perspective and Apple's very cushy margins, I expected Amazon not to approach the market with an expensive phone packed with new features, but to approach the market from the bottom, with a good phone that is free or nearly free. The problem, of course, is that Google seems to have that segme…

This is interesting I think... iPad: Kindle Fire, Nexus 7 Apple TV: Kindle Fire TV, Chromecast iTunes: Amazon Prime Streaming TV + now music, Google Play iPhone: Kindle Fire Phone, Nexus 4 I think they're all playing for the same territory. The big difference seems to be that Apple really only sells the technology. Google sells the technology so that they can sell advertising for third party products. Amazon has the…

Amazon has always been viewed in the long-term as the 'big winner'. But, Apple makes good money and is growing revenue, on the back-end with their 850 million iTunes users.

Amazon's dominance is always a 'future certainty', meanwhile Apple eats it's lunch.

i.e. "iTunes, Software and Services has been growing between 30% and 40% for four years and is on its way to $30 billion/yr in transactions and sales for 2014."

http://www.asymco.com/2014/05/09/measuring-not-getting-the-c...

Re: Amazon Fire Phone

#248
If this is as smooth as my Kindle Fire (newest one), I might want one in 2-3 versions. I keep finding things on my first Android phone that could have been fixed with a little more polish. My Kindle Fire is perfect in every way. Amazon seems to understand how important it is to get expensive consumer electronics right and not leave a lot of rough edges.

Re: Amazon Fire Phone

#249
post #203

Earlier quoted context omitted.

You're saying that Amazon will be the big winner in the long run because they can control the phone, and the products you buy on Amazon? If I'm interpreting that correctly, I don't see how that holds. People use smartphones/tablets/televisions to consume many things. Amazon products are just one of them. I don't think that just because controlling the entire product ecosystem would work to Amazon's advantage means th…

Google sells you a device so they can show you an ad encouraging you to buy a rake. In turn Google gets a sliver of the profits from selling a rake in the form of ad revenue. Amazon sells you a device so they can show you an ad encouraging you to buy a rake. Amazon sells you the rake, has it delivered in 2 days, and makes 100% of the profit. It's not that people will actively look for that integration, but that it ex…

This is false in Amazon's case.

Amazon sells you a rake made by a 3rd party who was put into FBA by a wholesaler and makes a reasonable cut of the profit in the process.

Amazon has more control but also takes all the blame when things go wrong.

Tbh, as someone who works at a business who does both the ads & selling stuff via Amazon as a manufacturer...Google actually makes more money off of us than Amazon does. I don't mean like a "little more money", I mean something like 5x as much money. This part is anecdotal obviously but I think you are very, very wrong in assuming that "Sell Product" > "Sell Ad".

Re: Amazon Fire Phone

#250

So who's the actual manufacturer? I had read at one point that Google has locked up most major cell manufacturers so they are prevented from offering handsets with non-Google-integrated Android. That and the somewhat lackluster screen leads me to believe it's a no-name OEM.

Amazon.
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